2017 Projects

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Guest Speaker

Global Venture Habitat, Osaka

The Founder of WASABI Creation, Tong was invited by Global Venture Habitat which is run by Sunbridge Venture, supporting startup companies in Japan.

Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his interest in Japanese traditional crafts, and his ideas on developing new products for the modern global market. This could be done through international collaboration between carftmen and makers in Japan and those overseas. 

The participants are working professionals from all walks of life, who are interested in entrepreneurship and innovation. Some of them are planning their next career switch, while some are embarking on their passion with new projects

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Guest Speaker

Ritsumeikan University MBA Class, Osaka

The Founder of WASABI Creation, Tong was invited by the professor of Ritsumeikan University MBA Class as a guest speaker at the Umeda Osaka Campus.

Tong shared about his working experiences when he was working in Japan as a fresh graduate, as well as his business experiences in Singapore as he worked on various projects and served different clients in bridging Japan and Singapore.

The students also actively asked many questions about Singapore, especially on introducing Japanese products to the Singapore market, such as about consumer behaviours in Singapore. 

Tong also shared about his thoughts on entrepreneurship, and his experience as a student entrepreneur when he was in university. 

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Business Matching

Tokyo Fashion World 2017

WASABI Creation supported our client from Singapore at Tokyo Fashion World 2017 by conducting pre-event research to identify potential collaboration partners, as well as coordinated meetings between our client and the exhibitors.

We had arranged over 10 meetings with the exhibitors in a single day, together with interpretation support for non-English speaking exhibitors. 

Our client was able to obtain useful product information from the latest fashion trend in Japan, and establish contacts with companies from Japan for further discussion.

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Market Research

Japanese OTC Drug sales in Singapore

Our client is a market research company from Japan who is conducting market research on Japanese OTC Drug sales in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 4 days, we manage to secure 7 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

Travel TV Programme

Introducing Kanazawa City of Ishikawa Prefecture

With MRO Broadcasting, 2017

WASABI Creation was invited to be part of the production team together with MRO Broadcasting in producing a travel TV programme for introducing Kanazawa to the audience of Singapore, and other Southeast Asia countries. The TV programme is scheduled to be broadcasted in December 2017. WASABI Creation was engaged as a consultant to provide advisory to the production team on how to convey the rich history and attractiveness of Kanazawa to the audience. CEO & Founder of WASABI Creation has also played the role as one of the casts, experiencing and introducing Kanazawa in front of the camera. 

The shooting took place over five days, producing 3 episodes of programme of 30 minute each, show casing the beauty of Kanazawa to the people of Singapore and Southeast Asia.

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Influencer Marketing in Singapore

Fashion e-commerce targeting young adults

Our client is a fashion e-commerce from Singapore, who has expanded to Malaysia, Hong Kong, and Australia. Their next target market is Singapore's young adults who are tech savvy as this group had not been targeted in their marketing strategies so far.

WASABI Creation's influencer marketing agency partner in Singapore conducted a 6-month influencer marketing champaign for the brand by deploying over 20 micro and macro influencers, generating over 390,000 outreach and over 8,900 engagements. 

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Consumer Survey

Singaporean's eating habit

The client is a research company from Japan who is conducting a study on Singapore's F&B marketing for a Japanese restaurant chain.

A two-week survey was conducted with 20 Singaporeans in the age groups of 20s to 40s, including people from the Chinese, Malay, and Indian ethnic groups. All their meals, both eating at home and dining out were recorded everyday over a period of 2 weeks, to find out Singaporean's eating habits and budgeting for meals. 

WASABI Creation supported in the research by recruiting and managing the 20 participants, monitored their progress, as well as rewarded them with a small token of appreciation. 

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Tokyo Motor Show Official Event

Future Mobility Summit Tokyo 2017

FMS is a “New Global Mobility Conference” in Tokyo which will invite CEOs and CTOs of automobile makers as well as automotive suppliers, tech companies, material companies, start-ups, mobility service companies, and Asian governments at one place to draw the future of Asia /ASEAN mobility visions. FMS aims to become the “Birthplace of Mobility visions and solutions.

October 24th, 2017 [Tue]

Preliminary Conference Schedule 09:00 - 17:30

Venue : Ryogoku Kokugikan

Ticket : ¥108,000 (Incl. tax and lunch)Go on sale mid-August.

WASABI Creation supported in Future Mobility Summit 2017 as a consultant by inviting prominent speakers in the mobility industry, and guest-relation support throughout the event in Tokyo.

See: future-mobility-summit.com

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Subtitling for Documentary Film

'I Want To Go Home'

'I Want To Go Home' is both a feature documentary and an upcoming English-Japanese autobiographical novel publishing under Math Paper Press created by Wesley Leon Aroozoo, a filmmaker, as well as a lecturer at Lasalle College of the Arts. 

 'I Want To Go Home'  is about Yasuo Takamatsu, a man who lost his wife to the tsunami that hit Onagawa in 2011. Since that fateful day, he has been diving every week in search for her. The novel is named after the last SMS that Yasuo Takamatsu received from his wife who saw the impending tsunami. Since then Mr. Takamatsu hopes to fulfil his wife’s last request. I didn’t want his inspiring story to be an article that came and went. I decided to share this man’s story of loss, recovery and determination to reunite with his wife in a novel.

'I Want To Go Home' will have its World Premiere in Competition at the 부산국제영화제 Busan International Film Festival (BIFF).

WASABI Creation supported in the transcription of the interviews and translated from Japanese to English for the subtitle of the documentary. 

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Japan Market Entry

Customer service for fashion e-commerce

Our client is a fashion e-commerce from Singapore, who has expanded to Malaysia, Hong Kong, and Australia. Their next target market is Japan due to its huge market, and Japan's distinct four seasons which will be ideal for the  the fashion industry.

WASABI Creation is supporting our client in customer service for its e-commerce platform for the Japanese market. This would include customer service by email, social media, as well as by phone. 

As Japan has the highest standard in customer service in the world. WASABI Creation is able to deploy its knowledge and resources in Japan, in advising the client, and provide  affordable solutions to kickstart its operation in Japan for the first time.

Within a short period of 3 weeks, we managed to setup the customer service system for Japan, together with proper staff training in customer service and product knowledge. 

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Market Research

Japanese Consumer Product Trends

Our client is a major operator of the government of Singapore, who is conducting market research on Japanese consumer product trends in Japan and Singapore, for their new business venture.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant information sources both online and offline, companies, associations, and government organisations. We also conducted on the ground research, as well as interviews with individuals by tapping onto our network in both Japan and Singapore.

Within a short period of 3 weeks, we manage to produce a report on various Japanese trends in Fashion, Cosmetics, and Package Food, allowing our client to receive sufficient and relevant information and data for their new business development strategies. 

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Market Research

MICE & event industry in Singapore

Our client is a market research company from Japan who is conducting market research on MICE and event industry in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 3 days, we manage to secure 7 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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Market Research

Air-conditioner market in Singapore

Our client is a market research company from Japan who is conducting market research on air-conditioner market in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 4 days, we manage to secure 8 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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Influencer Marketing in Japan

HonestBee launched in Tokyo

HonestBee is an online grocery service, launched in Singapore in July 2015. 

WASABI Creation works with Japan's biggest influencer marketing agency: UUUM in creating 2 YouTube videos by popular Japanese YouTubers.

The YouTubers introduced HonestBee's mobile application by making grocery orders using the app for preparing dinner, as well as preparing for a barbecue trip.

The videos are also screened during HonestBee's media launch event in Tokyo.

 

Here are the YouTube videos.

【穴場】東京の大自然で2人きりのBBQして来た!

【料理動画】めかじきでヘルシー♪簡単昼食レシピ‼︎ 

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Market Research

Green building certification in Singapore

Our client is a market research company from Japan who is conducting market research on Green Building Certification in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 4 days, we manage to secure 8 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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Market Research

Mobile devices components in Singapore

Our client is a market research company from Japan who is conducting market research on Mobile devices components in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 1 days, we manage to secure 3 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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Market Research

Fire & Smoke Detector Market in Singapore

Our client is a market research company from Japan who is conducting market research on Fire & Smoke Detector Market in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 4 days, we manage to secure 10 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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Market Research

Port operators & Logistic providers in Singapore

Our client is a market research company from Japan who is conducting market research on Port operators & Logistic providers in Singapore

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant companies, associations, and government organisations . We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 3 days, we manage to secure 8 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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WASABI Insight vol.7

"Unstoppable Influencer Marketing in Singapore & the Region"

Client: KOBE Technologies Pte Ltd

Kobe (口碑, kǒu bēi) is a pending patent* AI-driven advertising platform that pairs advertisers with relevant everyday influencers, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner.

Read more at

WASABI Insight vol.7 "Unstoppable Influencer Marketing in Singapore & the Region"

WASABI Insight vol.8

"Popup Store Master Class, Alternative Retail Marketing"

Client: Popup Angels Pte Ltd

PopUp Angels is an online platform that makes it easy to find, rent, and set up short term retail and event spaces in Singapore and Hong Kong.

We provide retailers with two things:

  1. A platform that allows them to find short term retail spaces easily, and

  2. An experienced retail and marketing team that is able to walk them through the whole process of renting and setting up a pop-up store.

For landlords, PopUp Angels provides them with a means of leasing out their vacant spaces to pop-up stores. We are currently working with over 100 landlords in Singapore including mall operators such as Suntec City, Guocoland, Far East, and Cathay.

Companies that are using our platform come from a wide variety of trades and include brands such as Sasa, Chanel, GrabCar, SingPost, and Lotte.

Read more at

WASABI Insight vol.8 "Popup Store Master Class, Alternative Retail Marketing"

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WASABI Insight vol.9

"Japan's Web Analytics, Digital Intelligence for your Business"

Client: WACA Pte Lte

WACA's mission is to promote and raise the overall level of the web analytics industry by continuously creating opportunities for people to learn, discuss, and pass on their web analytics knowledge. We aim to create a community through web analytics which will drive business success, research and development, personal career development, and employment opportunities.​

In 2014, WACA established a branch in Singapore conducting trainings and consultations in Web analytics consultation in Singapore and APAC region, such as Kuala Lumpur, Bangkok, Manila, and Jakarta. 

Read more at

WASABI Insight vol.9 "Japan's Web Analytics, Digital Intelligence for your Business"

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Subtitling for Corporate Video

English subtitle for Japanese corporate video

Client: euglena Co. Ltd

Established in 2005, they succeeded in the outdoor mass cultivation of the microalgae called Euglena (Japanese name: Midorimushi) for the first time in the world. With the corporate philosophy of "Make People and the Earth Healthy", they research, develop and sell food and cosmetics containing Euglena. By 2020, they aim to utilize it as the first algae biofuel in Japan and conduct research on biofuels. They won Prime Minister’s Award, the highest award in the 1st "Japan Venture Awards Program" in 2015. They were listed on the TSE Mothers in December 2012, and upgraded to the First Section of the Tokyo Stock Exchange in December 2014.

WASABI Creation created the English subtitle version of euglena Co. Ltd's corporate video, for its marketing purpose in Singapore.

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WASABI Discovery vol.7

"A Healthier Earth & Mankind with Euglena,
Japan’s Microalgae Biotechnology"

Euglena is microalgae with only 0.05mm in length. It is a mysterious creature with

the features of both plants and animals grows in fresh water. It can store energy by means of photosynthesis like plants while it can also move around like other microorganisms.

 

Euglena was born 500 million years ago in the primitive age. Euglena was discovered by

Antoni van Leeuwenhoek of Austria in the 1660’s. In 2005, euglena Co.,Ltd became the

first in the world to succeed in outdoor commercial mass cultivation for food.

 

Euglena which has features of both plants and animals contains 59 varieties of nutrients,

which is enough for human survival. When euglena grows through photosynthesis,

it produces oil that can be used as biofuel that is suitable for jet-fuel, which also helps

to reduce CO2 emission to the atmosphere.

Read more at "A Healthier Earth & Mankind with Euglena, Japan’s Microalgae Biotechnology"

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WASABI Discovery vol.6

"Going Solo! Life in Japan for Singaporeans"

Japan is a beautiful, fun, and unique travel destination loved by many Singaporeans.

Many of us love the food, the shopping, the cities, the nature, the sub-cultures,

the service quality, and the list goes on and on...... Have you ever dreamt of living in Japan?

Or have you wonder how life will be like to study or to work in Japan?

Wouldn't it be great to experience life is such a nice country?

 

Two Singaporeans, Eva and Tong have been there done that. 

Eva, a comic artist had studied in Tokyo, the capital of Japan for 3 years.

While Tong, an entrepreneur had started his career as a fresh graduate in Kyoto,

the ancient capital for 5 years. Join us to listen to their stories and experiences in Japan,

from their memories of happiness and sorrow. 

Read more at "Going Solo! Life in Japan for Singaporeans"

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WASABI Insight vol.6

"The Power of Influencer Marketing in Japan"

 

Influencer marketing is more than a trend - digital influencers are the most direct and effective way to reach Generation X, Z and millennials worldwide. This highly engaged audience lives online on platforms like YouTube, Facebook or Instagram and digital influencers are the new stars of this generation.

 

Being the market leader in influencer marketing in Japan, UUUM's head of sales and global operations director will talk about the latest trends in Japan, Asia and benefits of influencer marketing in general, as well as showing a forecast of how global campaigns will shape the marketing industry in Japan and Asia in the future.

Read more at "The Power of Influencer Marketing in Japan"

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WASABI Discovery vol.5

"Omotenashi... Revealing the secrets of Japan's hospitality" by Ishikawa Prefecture (Singapore)

 

"Omotenashi" is the philosophy behind Japan's hospitality. From hosting their guests at home, it is further extended to tea ceremony, customer service, product design, and many other aspects of life. Such way of thought and care for detail set it apart from the rest of the world, and formed part of the unique experience for travellers in Japan.

 

Representatives from Ishikawa Prefecture Government Singapore Office shared with us the differences in hospitality between Singapore and Japan, as we introduced what Omotenashi really means. As the number of Singaporean tourists to Japan increases, the concept of Omotenashi has come to their attention and becomes a large part of what makes Japan so attractive.

Read more at "Omotenashi... Revealing the secrets of Japan's hospitality"

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Discussion seminar with MBA class from Ritsumeikan University

"Global Mindset & Entrepreneurship"

 

Professor and students of MBA class from Ritsumeikan University had a study trip in Singapore, and they came to visit WASABI Creation for a discussion seminar with the company's founder,Tong. Together with the professor and students, Tong shared about his experience when he was working and living in Kyoto, his startup experience in Singapore, and issues faced by Japanese companies when doing business overseas. 

They also touched on topics such as inbound tourism to Japan, marketing and branding of Kansai as a travel destination, as well as internship and educational programmes that would be useful in developing "Global Mindset & Entrepreneurship" for young people in Japan. 

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WASABI Discovery vol.4

"Brewing Now! Japan's Coffee & Cafe Culture"

 

At WASABI Discovery vol.4, we have invited Managing Director of Hoshino Coffee Singapore, Mr Kengo Sakai to speak to us about coffee and cafe culture in Japan. 

At this event, Mr. Sakai shared with us his experience in the F&B business, his passion about coffee. He also made comparison and contrast of the cafe business between Japan and Singapore. Participants also had a chance to made your own hand-drip coffee for coffee tasting.

WASABI Discovery is a casual presentation and meet-up event for the world to make new discovery about Japan and its people. At each event, we invite a couple of special guests to share and discuss about culture, people, happenings, or simply any topic from Japan that is worth discovering. We will also engage the participants in the conversation to make comparisons and contrasts with the local or other countries. 

Read more at 

WASABI Discovery vol.4 "Brewing Now! Japan's Coffee & Cafe Culture"

NATAS Fair 2017

Supporting Don Quijote at Singapore's
biggest travel fair

 

The National Association of Travel Agents Singapore (NATAS) is an industry-led body representing the travel agency community within Singapore. Twice a year, NATAS organizes Singapore’s largest consumer travel fairs: Travel in February/March, and Holidays in August/September. These two massive fairs showcase her members’ latest products, trends and destinations, attracting more than 110,000 visitors and bringing outbound travel agents, national tourist organizations, airlines, hotels, car rental companies and travel-related services together under one roof.

WASABI Creation has supported Don Quijote's booth at the Japan pavilion with sales and promotional staff throughout the 3 days of  event by introducing Don Quijote to visitors, as well as giving out Japan's travel information.

 

Don Quijote is Japan's biggest discount store with over 300 shops throughout Japan, offering various products with quality service and great convenience. Such as: Luxury brand fashion, home appliances, groceries, beauty and cosmetics, consumer electronics, alcohols, furniture, toys and games, costumes, party goods, etc. Just about anything you can think of!

UUUM

Japan's leader in influencer marketing

 

UUUM supports and represents more than 2700 YouTubers from all categories such as Japan's No.1 YouTuber HIKAKIN or Yuka Kinoshita, the most popular female YouTuber in Japan.

With over 30% of the Japanese Top 100 and 6 creators among the 10 most popular channels with us, UUUM is leading the way and our growing createor network is the perfect space for the next big YouTube stars to grow their channel and reach a bigger audience. 

UUUM’s in-house developed creator portal provides all the basic tools such as daily news, workshops and collaborations to grow and support the YouTube community in Japan.

WASABI Creation has been appointed as the representative of UUUM in Singapore, supporting its overseas business development in Southeast Asia and China. WASABI Creation will also be linking up with potential partners and clients in Southeast Asia and China to explore business opportunities. 

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Market research support 

for commercially used cheese and cream supply and demand in Singapore

Our client is a market research company from Japan who is conducting market research on the the supply and demand of cheese and cream products for commercial use in Singapore.

Upon receiving the requirements from the client, WASABI Creation conducted a research on relevant manufacturers, suppliers, wholesalers, distributors, as well as major end-users. We made enquiries and appointments in advance for conducting interview with our client when he arrived in Singapore. 

Within a short period of 4 days, we manage to secure 8 appointments with different companies, allowing our clients to receive sufficient and relevant information and data for their market research assignment.

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WASABI Discovery vol.2

“Cultivate the Earth!
Japan’s agriculture & Biotechnology”

At WASBI Discovery vol.2, we have invited Mr. Kengo Fukui from Chitose Agriculture Initiative to share with us about interesting trends and stories about agriculture in Japan, introducing "Farm-to-Table" concept, which each prefecture is to create their own vegetable and fruits brand, secrets of how famers in Japan can produce one of the best quality fruits and vegetable in the world, as well as his observation in Singapore on Organic, Urban farming.

Many agriculture companies, and urban farmers from Singapore attended the event to learn from Mr. Kengo, and exchanged ideas and information surrounding the topics. The speaker also brought along strawberries harvested from their farm at Cameron Highland, which were to be shared with all participants. 

WASABI Discovery is a casual presentation and meet-up event for the world to make new discovery about Japan and its people. At each event, we invite a couple of special guests to share and discuss about culture, people, happenings, or simply any topic from Japan that is worth discovering. We will also engage the participants in the conversation to make comparisons and contrasts with the local or other countries. 

Read more at 

WASABI Discovery vol.2 “Cultivate the Earth! Japan’s agriculture & Biotechnology”

KAZU JAPAN

Japan's accessories in Singapore

 

KAZU Japan carries the popular accessories, home decor, and power stone products from Japan, which are sold in thousands each month in major retail outlets such as Tokyu Hands. In 2016, KAZU JAPAN designed and produced a Singapore souvenir product with Merlion design.

WASABI Creation assisted in the licensing of the Merlion design from Singapore Tourism Board, as well as identifying retail shops as distribution partners for the product. 

Contact Us: EMAIL: hi@wasabicreation.com TEL: +65 8656 7631 LINE: HAMAMATSU1999 WECHAT: UncleTongcf

WASABI Creation Pte. Ltd. 6 Raffles Boulevard, Marina Square, JustCo, #03-308 Singapore 039594