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Project Consulting

Educational Projects


Overseas study tour in Japan

NUS Overseas College entrepreneurship overseas mission in Nagoya

Dec 2019

WASABI Creation supported NUS Overseas College (NOC) in planning, coordinating, and facilitated their overseas study mission in Nagoya. NOC is an entrepreneurship program organised by NUS Enterprise from 18 years ago, where students join startup companies in Singapore, as well as overseas for 6 months to learn the skills of being an entrepreneur. The NOC programme has successfully produced many entrepreneurs through the year. Coincidentally, WASABI Creation's founder, Tong is a graduate of the same programme 10 years ago. It was an honour to be able to support NOC's first program in Japan as an alumni.

Students from NOC visited museums & factories such as Toyota, Denso, Brother, Nagoya University, as well as numerous startups, including student startups in Nagoya. 

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Learning Journey program in Singapore

A visit to East Japan Rail Company (Singapore)

Nov 2019

WASABI Creation together with our educational partner organised a company visit to East Japan Rail Company's Singapore branch office for 2 groups of secondary school teachers from Singapore. Although most Singaporeans would know JR as the operator of trains, especially the famous bullet trains in Japan, little is known about the many other businesses JR East is running in Japan, as well as in Singapore. 

The manager from JR East gave a presentation about the company's rail and non-rail businesses in Japan, such as real estate, retail and lifestyle businesses. In Singapore, JR East also runs Japan Rail Cafe located in Tanjong Pagar, JW360 a cafe & retail shop at Jewel Changi, as well as One & Co, a newly opened co-working space located in CBD.


Educational tour program in Singapore

2 week study program for KIIT University (India)

Oct 2019

WASABI Creation worked with our educational partner from India to welcome 12 computer science students and business students from KIIT University in India in Singapore for a 2-week study program. The program consists a series of project work, participating in events related to IT, entrepreneurship, and technology, visits to various companies, museums, public services, as well as attending workshops, seminars, and networking sessions with various professionals, experts, and entrepreneurs. 

Since it is the first time in Singapore for many students, they also visited many place of interest, sightseeing, and tried out different local delicacies. 


Event Consulting & Support

Sakura Matsuri 2019 at Gardens by the Bay

Mar 2019

WASABI Creation supported part of the Sakura Matsuri 2019, a 10-day event held at Gardens by the Bay. We recruited Japan related exhibitors and vendors to set up booths at the event, and supported with the logistics, setting up, booth decoration, as well as operation. We have also supported Akizakura, a vendor from Tokyo who created beautiful umbrellas from vintage Kinomos. 

For more detail see:


Business Matching in Singapore

Kimono umbrellas for event decoration at Bay Hotel


Mar 2019

WASABI Creation supported Akizakura in finding business opportunities and clients in Singapore. Akizakura is a Tokyo base company specialise in recreation of products from vintage Kimonos. Since Kimono fabrics are made into handcrafted decorative umbrella, as well as other products such as fans and other decorative items. 

We supplied Akizakura's Kimono umbrellas to Bay Hotel's Japanese themed event for two nights, as well as provided the event decoration and setting up services. 

Kitu Cream

Business Matching in Singapore

Beauty products from Japan to Singapore


Jan 2019

WASABI Creation supported a skin care beauty product brand from Hyogo in their market entry to Singapore by following up with distributors and retailers we had met in the business matching project last year. After a few rounds of presentations and negotiations, a major retailer in Singapore is finally convinced of the product quality and has agreed to be an importer and retailing partner for the brand. 

Further meetings were conducted to finalised the details, contractual terms and logistics. 

New Product Development: Japanese Traditional Crafts

Japan inspired handcrafted watch straps

47Ronin浪人 Watch Straps are designed & handcrafted piece by piece with exotic materials from Japan, such as leather, Kimono fabric, Japanese print, and interesting materials from various parts of Japan.

WASABI Creation supported 47Ronin in various stages of the new business startup such as market research, sourcing of materials from Japan, as well as product development and marketing.

The watch straps are applicable to all kind of watches from traditional automatic wrist watches to smart watches such as Apple Watch. In just a couple of months time, over 40 designs have been developed, and the company has started getting orders from Singapore, Japan, USA, and Europe.


Event Consulting & Support


Nov 2018

WASABI Creation worked with our client, MURAYAMA Inc in supporting the large scale photo exhibition event organised by Fujifilm at Sunway Pyramid, Kuala Lumpur, one of the biggest shopping centers in Malaysia. The event was held 29th October - 4th November 2018, with over 8000 photos on display all around the shopping mall, making it the biggest photo exhibition in Malaysia.

WASABI Creation supervised the setting up and tearing down of the exhibition setup by working closely with local operators overs 2 weekends. 

For more detail see:

Business Consulting

Direct marketing for industry conferences in Japan

April 2018

WASABI Creation supported a Singapore based event company who is organising industry conferences targeting specific industry companies as attendees in Tokyo. 

WASABI Creation provided consultation and advise to the client on content creation, such as the website, promotion materials, and positioning of the events and the organiser. 

We further advised the client on how to approach, and make connection with the target audience, and make strategies based on our knowledge, experience, and network in Japan. 

Our Japanese speaking staff also supported the client in doing research, prospecting, and executed the direct marketing on behalf of the client.

Business Consulting

"TAKUMI Holidays" Mobile App for Japan Travel

Feb 2018

WASABI Creation is providing consulting service to TAKUMI, a new mobile app for Japan travelers to be connected with local hosts to experience the lives of locals in Japan. Their philosophy is such that "the locals do not change their identities to entertain tourists, but travellers should change themselves to engage with the locals, and experience their everyday lives. 

With our expertise, insights, and past experiences from Japan travel related projects over the past 5 years, WASABI Creation is providing advisories to TAKUMI on various aspects such as event marketing, community building, and recruiting hosts from Japan.  

For more info: TAKUMI

Japanese Band Performing in Singapore

EYS from Kyoto performing at Garden By The Bay

WASABI Creation supported EYS, a boy band from Kyoto in their first overseas performance in Singapore at Garden By The Bay, one of its popular tourist attraction, as well as a prominent landmark of Singapore. 

EYS is formed in 2014, consisting of 3 brothers who are singer/ song writers, guitarist, vocalist, pianist, as well as a saxophone player. They will be performing at Garden By The Bay in conjunction with Sakura Japan event at the Flower Dome, where cherry blossom trees are imported from Japan, and to be displayed in the air-conditioned dome.


WASABI Creation is the producer for EYS' performance in Singapore, who supported in the planning, coordination with event organiser, providing equipments, schedule management, as well as local marketing for the band's first overseas performance.

Performance schedule:

31 Mar 2018 Saturday:

3.00pm – 3.30pm

5.00pm – 5.30pm


1 Apr 2018 Sunday:

3.00pm – 3.30pm

For more info: Sakura Japan, EYS Official Website

YouTube: シンガポール「SAKURA JAPAN」行ってきます!

シンガポール 公演行ってきました!!!

Garden By The Bay Event

Sakura Japan Fair 2018

Sakura Japan Fair is a specially curated Japanese fair organised in partnership with JTB Pte Ltd. Held over the last week of the cherry blossom floral display, Sakura Japan Fair features an array of food and retail options, weekend performances, and exciting workshops on selected dates.

30th March ~ 8th April 2018 09:00 - 21:00

Flower Dome (Flower Field Hall and Waterview Room)

WASABI Creation supported Sakura Japan Fair 2018 as a collaborator by inviting workshop vendor, exhibitors, as well as a boyband, EYS from Kyoto to perform for the first time outside Japan.

See: Garden by the Bay Events

Tokyo Motor Show Official Event

Future Mobility Summit Tokyo 2017

FMS is a “New Global Mobility Conference” in Tokyo which will invite CEOs and CTOs of automobile makers as well as automotive suppliers, tech companies, material companies, start-ups, mobility service companies, and Asian governments at one place to draw the future of Asia /ASEAN mobility visions. FMS aims to become the “Birthplace of Mobility visions and solutions.

October 24th, 2017 [Tue]

Preliminary Conference Schedule 09:00 - 17:30

Venue : Ryogoku Kokugikan

Ticket : ¥108,000 (Incl. tax and lunch)Go on sale mid-August.

WASABI Creation supported in Future Mobility Summit 2017 as a consultant by inviting prominent speakers in the mobility industry, and guest-relation support throughout the event in Tokyo.



Japan's leader in influencer marketing


UUUM supports and represents more than 2700 YouTubers from all categories such as Japan's No.1 YouTuber HIKAKIN or Yuka Kinoshita, the most popular female YouTuber in Japan.

With over 30% of the Japanese Top 100 and 6 creators among the 10 most popular channels with us, UUUM is leading the way and our growing createor network is the perfect space for the next big YouTube stars to grow their channel and reach a bigger audience. 

UUUM’s in-house developed creator portal provides all the basic tools such as daily news, workshops and collaborations to grow and support the YouTube community in Japan.

WASABI Creation has been appointed as the representative of UUUM in Singapore, supporting its overseas business development in Southeast Asia and China. WASABI Creation will also be linking up with potential partners and clients in Southeast Asia and China to explore business opportunities. 


Japan's accessories in Singapore


KAZU Japan carries the popular accessories, home decor, and power stone products from Japan, which are sold in thousands each month in major retail outlets such as Tokyu Hands. In 2016, KAZU JAPAN designed and produced a Singapore souvenir product with Merlion design.

WASABI Creation assisted in the licensing of the Merlion design from Singapore Tourism Board, as well as identifying retail shops as distribution partners for the product. 

Recruitment Support to Indeed Tokyo

Hiring the best IT talents from Singapore


Indeed is the world’s #1 job site, and is available in 60 countries in 28 languages.The number of unique visitors per month has increased in the past two years by more than 40%, from around 140 million in 2014 to 200 million in February 2016, and the growth continues.

WASABI Creation was tasked to support Indeed Tokyo's recruitment activities in Singapore, such as marketing and reaching out to talented students from National University of Singapore. It also supported Indeed Tokyo at NUS School of Computing Career Fair 2016.

AccessAsia@Singapore Seminar in Kansai Japan 2016

"ASEAN Business Opportunites for Japanese Companies"


IIn June 2016, Singapore Business Federation together with WASABI Creation will be visiting Kansai Japan to introduce AccessAsia@Singapore programme to Japanese companies which are interested in expanding their businesses in different parts of Asia through setting up their presence in Singapore. The AccessAsia@Singapore programme is a Singapore Business Federation-led initiative that provides a single point of entry for foreign enterprises to gain access to Asia through Singapore. AccessAsia brings together leading Singapore-based professional service companies to provide key services including banking, legal and tax advice, expatriate relocation and HR strategy consulting for global companies looking to establish business operations in Singapore.


See more at AccessAsia@Singapore Seminar in Kansai Japan 2016

The 3rd Japan-Singapore Inter-professional Collaboration (JSIP) 2016

Sustainable Healthcare for Ageing Population~ Community Based Integrated Care


As is the case in other developed East Asian societies like Japan and Hong Kong, the current Singapore is also facing the same ageing problem. According to the most updated research, the number of citizens aged 65 and above is expected to increase to 900,000 by 2030, with the elderly accounting for more than 20% of the population. The government of Singapore has responded by taking many actions. Stepping into ageing society in late 1970s, Japan will be a case that Singapore can learn from.

Our annual seminar (symposium) was launched in 2013, with experts from both Singapore and Japan presenting their own thoughts on the ageing population in both countries. They will also exchange ideas on how we can better react to and deal with the ageing problem. Last year, we were glad to have around 300 participants, including staffs working in healthcare facilities and nursing homes as well as local residences. Speaker from Japan introduced the diet for the elderly while his Singaporean counterparts presented about the roles of nutrition, functions and communication in successful ageing.


See more at The 3rd Japan-Singapore Inter-professional Collaboration (JSIP) 2016

Japan's Energy Risk Control Technology


For ASEAN's Environment Sustainability


In October 2015, in conjunction with Singapore International Energy Week, "Japan's Energy Risk Control Technology ~ For ASEAN's Environmental Sustainability" was held in Singapore Suntec City Convention. Professor Tadashi Narabayashi of Hokkaido University, Dr Stephane Perrin of IIU Research, Mr Eiji Naka of NEC Asia Pacific, and Dr Liu Xiying of National University of Singapore participated in the seminar as speakers, as they presented their area of experties. 


A penal disucssion moderated by Prof Ho Hiang Kwee of Nanyang Technological University was also held to discuss various issues and trends on the topic of Energy Risk Control. 


This event is organised by MURAYAMA Singapore, and supported by WASABI Creation


See more at Japan's Energy Risk Control Technology

One Asia Awards 2015


Incepted in 2011, the SME One Asia Awards was created to recognise successful Small and Medium-sized Enterprises (SMEs) in Asia that are socially responsible. The aim is to promote these SMEs’ sustainable growth and encourage more businesses to contribute to social development in their pursuit for expansion. The award is built on a comprehensive branding and publicity programme dedicated to raising the profiles and awareness for all its winners. Over the years, the award has gained momentum, generating mounting interest from both young enterprises and established corporations alike that span myriad sectors including manufacturing, construction, food and beverage, entertainment and services. The SME One Asia Awards has since expanded to more than five countries, inviting the overseas companies to Singapore to receive the award. The overseas network bring forth the opportunity for local businesses to partner and expand overseas.


WASABI Creation is a partner of One Asia Awards 2015


See more at One Asia Awards 2015

Film Award Event

International Students Creative Award 2014, Osaka

Sponsored by Knowledge Capital, November 2014


The International Students Creative Award is an international award contest for both Japanese and foreign university, graduate school, and vocational school students in the fields of art and information media. 

Knowledge Capital’s mission is to promote “industrial creation, culture dissemination, international exchange, and human resource development”. The purpose of the International Students Creative Award is to discover and nurture the creative ideas and talents of today’s youth to enable them to become tomorrow’s stars on the world stage.


WASABI Creative is the international marketing & overseas call-for-entries partner for ISCA2014.


See more at ISCA2014 webpage, ISCA2015

Sports Events

Sports Clinic by Kosuke Kitajima at Singapore Japanese School

4 time Olympic Gold Medalist, September 2014


A sports Clinic was organized at Singapore Japanese School on 6th Sep 2014 with 3 Olympic swimmers from Japan. Among them are Kosuke Kitajima, Yuki Shirai, Shinri Shioura, who are all very reputable swimmers. In particular, Kitajima is a 4 time Olympic Gold Medalist in Breaststroke. 

35 Japanese children in Singapore participated in the clinic together with 200 spectators from the Japanese community to watch the swimmers and children in action. 2 children were selected to form a team with the swimmers to compete at a relay competition together with other teams from other schools. 


The sports clinic also raised $6650 for charity on, a crowdfuding platform for events. 

The fund raised goes to SportCares Singapore, a charity organization by Sports Singapore that supports disadvantaged children & youths. 


WASABI Creation is the producer of this event.


See more at

Residential Coworking Space in Kyoto

Global Residential Coworking Space in Kyoto, 2013

47RONIN is a global residential coworking space where we provide valuable information & connections to visiting entrepreneurs who could stay with us, work on their projects, interact with our local coworking communities while they explore, experience, & enjoy Kyoto, the ancient capital of Japan. 

​47RONIN provides accommodation facilities in a semi-rural part of Kyoto, a peaceful Japanese residential town with nature & rich historical heritage. Instead of the usual downtown hotel or the overly touristic sightseeing areas, 47RONIN gives you a different experience of Kyoto. Yet, it is only 30 minutes away from central Kyoto, accessible by train & buses. You will be able to work on your projects at our coworking facility & meet the coworking community of Kyoto through our many events & activities. Who knows you may generate new ideas, make new partners, or open a new chapter to your business.

47RONIN is produced & operated by WASABI Creation



7th International Workshop Festival~ Doors 

Workshop for everyone in Osaka, August 2013


7th International Workshop Festival~ Doors is co-organized by Art Complex 1928 and Osaka City to promote active learning & exposure to different cultures from different countries. More than 1000 workshops have been conducted since the program had started 7 years ago, together with more than 100 types of different workshops, participants can learn something new while having fun at these workshops. All the workshops are held in 3 different locations across Osaka, each participant pays only 500yen for a 90min workshop of their choices. 


WASABI Creation sourced for and coordinated 4 instructiors from Canada (Yoga), USA (Personal branding), Taiwai (Latin dance), and Japan (Japanese dance) to conduct workshops at the 7th International Workshop Festival Doors. 

IT event & community building

Cloud server for WordPress sites


Sova WP is a cloud server which specializes in serving WordPress sites. It provides resources such as 24-hour/365-day server monitoring and WordPress-specific tuning, all in a VPS (virtual server) format. Because it is a cloud service, it can deal with temporary increases in accesses with its Boost Function, and it can also provide CDN functionality to speed up access from abroad. Site administrators will be completely liberated from server management chores, and maintenance costs can be greatly reduced.


WASABI Creation is the community manager & event producer for Sova in Singapore. We are aiming to create a community of web designers, bloggers, content creators, & IT engineers. 

​In 2014, we are planning to hold Wordcamp Singapore to gather all Wordpress users & developers to share and explore new opportunities with the Wordpress flatform.


Award events
Knowledge Capital International Students Creative Award

The annual BACA-JA student contest has been held in Japan every year for the past 14 years. This year the official name was changed to ISCA (International Students Creative AWARD), and entry applications are now being accepted from countries other than Japan. This change will make the contest much more exciting. In addition, an International Category has been established to offer students a much larger stage on which to display their talents, as well as opportunities for international communication and exchange. A Mobile Apps Category has also been added to the Japan Category to attract an even wider range of young talent and make the contest more meaningful.


WASABI Creation is the coordinator for overseas award winners by calling for entries & attending to them throughout the event.

ISCA 2014 application form


Promotional events
Seasons Pastry Studio 季節の製菓工房

In order to promote the Kyoto Royal Hotel & Spa and bring in a new crowd to the hotel to give it a young and energetic image, Seasons Pastry Studio was designed as a pastry making event. Lessons are taught by Chef Nagamine, an experienced professional who is also the chief chef of the hotel in a well-equipped kitchen for pastries.

After battling in the kitchen, participants can then enjoy a luxury high tea time with their self-made pastries together with tea and coffee at the hotel restaurant.
Classes and menu are in Japanese and English.


WASABI Creation is the producer of this event.

Student events
Kansai international Students Party (KISP)

KISP (Kansai International Students Party) is an international event for students, by students all over Kansai. The objective is to enhance interaction and exchange between students not only within their schools, nor within Kyoto or Osaka, but in bigger Kansai for both Japanese and international students.

The first KISP was initiated in December 2010 at Sam & Dave Kyoto. It was such a blast that 250 students from more than 20 universities gathered for the night of games and party. Due to popular demand KISP#2 returned in April 2011 at Kansai French Institute where again more than 230 students enjoyed the many performances put up by students across Kansai and made many new friends. Again KISP#3 came back in Dec 2011, and KISP#4 Pray for Tohoku was held in March 2012, becoming a hit as the only international student event in Kansai.


WASABI Creation is the producer of this event.


Community Building
We Are One Japan


“An international community, a social entrepreneurship group by international people, moving towards an international society.We Are One Japan, Be one of us.”


We Are One Japan is an international community, a social entrepreneurship group in Kyoto, Japan, consisting of internationally-minded Japanese, foreign residence and tourists, who gather together through a wide range of meaningful events and projects, connecting Kyoto & Japan to the World.


The objective of We Are One Japan is to create a platform for people to connect and exchange culture, knowledge and ideas with others regardless of race, language or religion. We hope to recognize our differences and come together in harmony with the “We Are One” spirit. Together, we share, we learn and we win by taking part in meaningful events and activities.We Are One Japan is the producer of meaningful international projects for all cosmopolitans in Kyoto.

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