Tong Cheuk Fung
Founder, CEO of WASABI Creation, Networker, Project & Event Producer
Hong Kong born Singaporean, worked & lived in Kyoto, Japan
Tong was born in Hong Kong and spent his early childhood there. Like many Hong Kong families, due to the return of British Hong Kong to China in 1997, his family migrated to Singapore when he was 9. Tong grew up as a Singaporean through elementary school to high school, completed his 2.5 years of military service as a commando, and obtained his bachelor degree in Chemical Engineering and minor in Entrepreneurship from National University of Singapore.
Upon his graduation in 2009, Tong started his new life in Kyoto, Japan where he worked as a marketing engineer in a biodiesel manufacturing company. 2 years later, he joined a project management company in Osaka, where he helped in the launch of Knowledge Capital in Grand Front Osaka in Spring 2013.
While living in Japan, Tong co-founded We Are One Japan, a non-profit social networking & international community in Kyoto, organizing countless international events & projects with the purpose of transforming Japan towards becoming an international society. He is also a founding member of PechaKucha Night Osaka, Future Shorts screening organizer of West Japan, and a volunteer member of TEDxKyoto 2013.
In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan and Singapore”. Although Japan has lost some of its shine economically, as well as interest in its subculture due to the rise of other Asian countries, Tong thinks that there is still a lot of attractiveness about Japan worth discovering and can offer to the rest of the world. On the other hand, Japan has a lot of catching up to do, if the Japanese aims to do business with foreigners, and continue to shine as an international business partner of the world.
Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between Japan and Singapore, as well as the ASEAN region. WASABI Creation’s mission is to spice up ASEAN with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi.
Check out Tong's Influencer Profile
In the press
Why the name WASABI Creation?
By Tong, founder, WASABI Creation
When living in Kyoto, I was at a friend’s party when I first saw wasabi in its original plant form. I could recognise the smell but could not quite associate with what I saw. I had a shock of my life when I realised that is what wasabi actually looks like, other than in a tube that is sold in supermarkets.
I was shocked not because of the look of wasabi, but the fact that I only get to find out after 15 years of studying Japanese, and 4 years of living in Japan. At that time, I thought I had known much of Japan, and I realised I was wrong.
From that moment on, I decided that I should continue to learn more about Japan, discover its wonders, and share it with the world. It turns out to be a never ending journey, that is enriching, inspiring, and fulfilling.
The company name "WASABI Creation" will always remind me the purpose of the business, and its mission.