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Tong Cheuk Fung

Founder, a lifelong relationship between Japan & Singapore


Upon his graduation in 2009 with Chemical Engineering and minor in Entrepreneurship from National University of Singapore, Tong started his new life in Kyoto, Japan where he worked as a sales engineer in a biodiesel manufacturing company. 2 years later, he joined a project management company in Osaka, where he helped in the launch of Knowledge Capital in Grand Front Osaka in Spring 2013.


While living in Japan, Tong co-founded We Are One Japan, a non-profit social networking & international community in Kyoto, organizing countless international events & projects with the purpose of transforming Japan towards becoming an international society. He is also a founding member of PechaKucha Night Osaka, Future Shorts screening organizer of West Japan, and a volunteer member of TEDxKyoto 2013.


In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan and Singapore” through Business, Culture, and Travel. These projects include Market Research, Business Matching, Project Consulting, Trade Shows, Marketing, Education, Events, Tourism, etc.


Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between Japan and Singapore, as well as the ASEAN region. WASABI Creation’s mission is to spice up ASEAN with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi.

Check out Tong's Influencer Profile

Japan Travel Blog August 2018


In the press

Kansai Scene

Soil & Sprouts

The Daily NNA 13 Oct 2015

The Daily NNA 24 May 2016

NewsPicks 8 Oct 2016

Singapore Stars 23 Oct 2016

The Daily NNA 28 Apr 2017

UUUM Blogpost 1 May 2017

The Big Idea 10 July 2018

Mash Up 30 June 2019

JCCI Nov 2019



Why the name WASABI Creation?

By Tong, founder, WASABI Creation


When living in Kyoto, I was at a friend’s party when I first saw wasabi in its original plant form. I could recognise the smell but could not quite associate with what I saw. I had a shock of my life when I realised that is what wasabi actually looks like, other than in a tube that is sold in supermarkets.

I was shocked not because of the look of wasabi, but the fact that I only get to find out after 15 years of studying Japanese, and 4 years of living in Japan. At that time, I thought I had known much of Japan, and I realised I was wrong. 


From that moment on, I decided that I should continue to learn more about Japan, discover its wonders, and share it with the world. It turns out to be a never ending journey, that is enriching, inspiring, and fulfilling. 

The company name "WASABI Creation" will always remind me the purpose of the business, and its mission.

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