For Osaka Innovation Hub: Expanding startup businesses in Singapore
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
For foreign domestic workers & caretakers
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Seminars to Business Schools in Delhi, India
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Japanese business culture 101, how are the Japanese thinking?
Exchanging business cards
Visiting & hosting a Japanese company
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
"A Healthier Earth & Mankind with Euglena,
Japan’s Microalgae Biotechnology"
24th May (Wed) 7:00pm, WorkCentral @ Dhoby Ghaut
"Trending with experts on Japan's culture, tourism, & latest happenings."
What is Euglena?
Euglena is microalgae with only 0.05mm in length. It is a mysterious creature with
the features of both plants and animals grows in fresh water. It can store energy by means
of photosynthesis like plants while it can also move around like other microorganisms.
Euglena was born 500 million years ago in the primitive age. Euglena was discovered by
Antoni van Leeuwenhoek of Austria in the 1660’s. In 2005, euglena Co.,Ltd became the
first in the world to succeed in outdoor commercial mass cultivation for food.
Euglena is capable of creating nutrients through photosynthesis because it can grow
using sunlight, water, CO2 and fertilisers. Another special feature is its capability to
grow under high CO2 concentration of 1000 times the normal content in air.
Euglena which has features of both plants and animals contains 59 varieties of nutrients,
which is enough for human survival. When euglena grows through photosynthesis,
it produces oil that can be used as biofuel that is suitable for jet-fuel, which also helps
to reduce CO2 emission to the atmosphere.
CNN Money: A Tokyo startup's big plan for tiny algae
About the Speakers
Ms. Keiko Ueki
Senior Staff, Raw Materials and Overseas Sales Section, Healthcare Business Division, euglena Co., Ltd.
Ms Keiko Ueki has many years of professional experience in the imported food industry, especially from Europe. She is now one of the staffs for euglena Co., Ltd., expanding the business in Singapore, as well as the ASEAN region.
She was determined to join euglena Co., Ltd. in 2015, inspired by the corporate philosophy of "Make People and the Earth Healthy" and the charm of the uniqueness of Euglena as a healthcare material, which has features of both plants and animals.
Currently her mission is to spread the endless possibilities of Euglena to Southeast Asia, including its health and nutrition value to people who wish to lead a healthier lifestyle. This April, she launched the Euglena health supplement in Singapore. She is fascinated by the potential and power of this material, and hopes many people would know them too.
Mr. Yuta Asayama
Manager, Life Science Section, Healthcare Business Division, euglena Co., Ltd.
After Mr Asayama studied about the photosynthesis of microalgae in the Department of Life Sciences in the Tokyo University of Pharmacy and Life Sciences, he joined euglena Co., Ltd. in 2009 with the passion to make the best out of microalgae’s photosynthesis capability.
In managing a wide range of responsibilities at the company in its startup period, he was mainly in-charge of product quality assurance and application research in the healthcare business. He was involved in the development of "Midorimushi (Euglena) cookie" which was sold at the National Museum of Emerging Science and Innovation in Japan. He is also involved in functional research and planning research strategies.
Currently he is focusing on his research on the new functional labelling system in Japan, and product quality assurance. This is his first time visiting Singapore, he is excited to share his experience and knowledge at the session. Mr Asayama is also eager to try Singapore’s authentic cocktail, the Singapore Sling!
About euglena Co., Ltd.
Established in 2005, they succeeded in the outdoor mass cultivation of the microalgae called Euglena (Japanese name: Midorimushi) for the first time in the world. With the corporate philosophy of "Make People and the Earth Healthy", they research, develop and sell food and cosmetics containing
Euglena. By 2020, they aim to utilize it as the first algae biofuel in Japan and conduct research on biofuels. They won Prime Minister’s Award, the highest award in the 1st "Japan Venture Awards Program" in 2015. They were listed on the TSE Mothers in December 2012, and upgraded to the First Section of the Tokyo Stock Exchange in December 2014.
Date: 24th May (Wed) Evening: 1900~2130 (opening 1830)
Venue: WorkCentral, Brew House
Singapore Shopping Centre
190 Clemenceau Avenue
#06-03 Singapore 239924
Capacity: 50 people max
Fee: $50 (advance tickets $40),
Refreshment, drinks, beer, wine included
Language: English (some Japanese with interpretation)
Dress code: Smart casual
1830~1915 Registration, Refreshment & Networking
1915~1945 Introduction & short presentation by speakers
1945~2000 Panel discussion by speakers and special guests
2000~2015 Questions & discussion from the participants
2015~2030 Quiz & Prizes
2030~2130 More drinks & Networking
2130 The End
WASABI Discovery is a casual presentation and meet-up event for the world to make new discovery about Japan and its people. At each event, we invite a couple of special guests to share and discuss about culture, people, happenings, or simply any topic from Japan that is worth discovering. We will also engage the participants in the conversation to make comparisons and contrasts with the local or other countries.
This is a meet-up for people who have great interest in Japan, it's traditions, and cultures. Participants are welcome to join in the conversation with the special guests, sharing experiences and opinions. If you have an interesting topic in mind, feel free to propose to us and make it into a great discussion session.
Language: English, or Japanese with English interpretation
About the Host
Mr. Tong Cheuk Fung
Founder, WASABI Creation~ Creating Awesome Projects between Japan & Singapore
Tong started learning Japanese as third language at age 13. After graduating from National University of Singapore with a degree in Chemical Engineering, Tong packed his bags and flew to Kyoto for his first job, and began his new life in Japan. In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan and Singapore”.
Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between Japan and Singapore, as well as the ASEAN region. WASABI Creation’s mission is to spice up ASEAN with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi. (Read more)
Media Community Community Venue Community
Kindly pre-register for advance tickets for WASABI Insight
by 17th May 2017 by clicking on"GET TICKET" on the right.
Due to limited seats and sold-out previous events, early
pre-registration online is advised.
For enquiry , kindly email to
Kindly fill in the form for the latest updates of our events.
Mr. Deny Rahardjo Mr. Sham Alexandra Mr. Dennis Quek Business Mr. Tee Wee Ang Mr. Edric Ho Mr. Melvin Goh
Kinerja International DHL eCommerce I2R A*Star KOOKI Pte Ltd Lever & Punch Pte Ltd Have Halal, Will Travel
Mr Akihiko Koga Mr Hideaki Fujiyama June Shaul Emily Maynade John Fitzpatrick Yasuyuki Kita
Japan Food Culture Lingua Franca Holdings LinkedIn LinkedIn Amazon Web Services Yamada Business Consulting
Mr. Shinya Yokoyama Ms. Ayumi Fujishiro Mr. Makoto Yamataka Mr. Mitsuru Narita Mr. Craig Tan Mr.Kengo Sakai
Halal Media Japan IPPIN Cafe Bar East Japan Railway Ishikawa Prefecture Ishikawa Prefecture D&N International
Mr. Kengo Fukui Mr. Yoshinori Ichikawa Mr. Mitsuhiro Nakao Mr. Rene Paulesich Ms. Evangeline Neo Mr. Tong Cheuk Fung
Chitose Agriculture Initiative UUUM UUUM UUUM Evacomics WASABI Creation
Past WASABI Insight Events
Past WASABI Discovery Events
About the Venue: WorkCentral
Every innovative idea should be given its shot; every creative entrepreneur should have his or her moment. We understand creating something from scratch is tough. Hence, here at Workcentral, we build a vibrant, purpose-driven community that works, learns, shares and grows together in a coworking space at Dhoby Ghaut, removing barriers that creators face in bringing their creative projects to life by connecting members to a selection of service provides such as awesome digital marketers & Brand Specialists, Business Owners or Angel Investors, empowering individual projects to reach its full potential.
Besides creating a vibrant and conducive coworking environment, we have specially created dedicated event spaces catering to mid to large-scale trainings, workshops and teambuilding. For more informaion, please visit www.workcentral.com.sg or email to: Hello@workcentral.com.sg