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"A Healthier Earth & Mankind with Euglena,
Japan’s Microalgae Biotechnology"


24th May (Wed) 7:00pm, WorkCentral @ Dhoby Ghaut

"Trending with experts on Japan's culture, tourism, & latest happenings."

What is Euglena? 

Euglena is microalgae with only 0.05mm in length. It is a mysterious creature with

the features of both plants and animals grows in fresh water. It can store energy by means

of photosynthesis like plants while it can also move around like other microorganisms.


Euglena was born 500 million years ago in the primitive age. Euglena was discovered by

Antoni van Leeuwenhoek of Austria in the 1660’s. In 2005, euglena Co.,Ltd became the

first in the world to succeed in outdoor commercial mass cultivation for food.


Euglena is capable of creating nutrients through photosynthesis because it can grow

using sunlight, water, CO2 and fertilisers. Another special feature is its capability to

grow under high CO2 concentration of 1000 times the normal content in air.


Euglena which has features of both plants and animals contains 59 varieties of nutrients,

which is enough for human survival. When euglena grows through photosynthesis,

it produces oil that can be used as biofuel that is suitable for jet-fuel, which also helps

to reduce CO2 emission to the atmosphere.

CNN Money: A Tokyo startup's big plan for tiny algae

About the Speakers  

Ms. Keiko Ueki

Senior Staff, Raw Materials and Overseas Sales Section, Healthcare Business Division, euglena Co., Ltd.

Ms Keiko Ueki has many years of professional experience in the imported food industry, especially from Europe. She is now one of the staffs for euglena Co., Ltd., expanding the business in Singapore, as well as the ASEAN region.

She was determined to join euglena Co., Ltd. in 2015, inspired by the corporate philosophy of "Make People and the Earth Healthy" and the charm of the uniqueness of Euglena as a healthcare material, which has features of both plants and animals.

Currently her mission is to spread the endless possibilities of Euglena to Southeast Asia, including its health and nutrition value to people who wish to lead a healthier lifestyle. This April, she launched the Euglena health supplement in Singapore. She is fascinated by the potential and power of this material, and hopes many people would know them too.  

Mr. Yuta Asayama

Manager, Life Science Section, Healthcare Business Division, euglena Co., Ltd.

After Mr Asayama studied about the photosynthesis of microalgae in the Department of Life Sciences in the Tokyo University of Pharmacy and Life Sciences, he joined euglena Co., Ltd. in 2009 with the passion to make the best out of microalgae’s photosynthesis capability.


In managing a wide range of responsibilities at the company in its startup period, he was mainly in-charge of product quality assurance and application research in the healthcare business. He was involved in the development of "Midorimushi (Euglena) cookie" which was sold at the National Museum of Emerging Science and Innovation in Japan. He is also involved in functional research and planning research strategies.

Currently he is focusing on his research on the new functional labelling system in Japan, and product quality assurance. This is his first time visiting Singapore, he is excited to share his experience and knowledge at the session. Mr Asayama is also eager to try Singapore’s authentic cocktail, the Singapore Sling!

About euglena Co., Ltd.

Established in 2005, they succeeded in the outdoor mass cultivation of the microalgae called Euglena (Japanese name: Midorimushi) for the first time in the world. With the corporate philosophy of "Make People and the Earth Healthy", they research, develop and sell food and cosmetics containing

Euglena. By 2020, they aim to utilize it as the first algae biofuel in Japan and conduct research on biofuels. They won Prime Minister’s Award, the highest award in the 1st "Japan Venture Awards Program" in 2015. They were listed on the TSE Mothers in December 2012, and upgraded to the First Section of the Tokyo Stock Exchange in December 2014.

Event detail

Date:                24th May (Wed) Evening: 1900~2130 (opening 1830)

Venue:             WorkCentral, Brew House

Singapore Shopping Centre

190 Clemenceau Avenue

#06-03 Singapore 239924

Capacity:        50 people max

Fee:                  $50 (advance tickets $40),

Refreshment, drinks, beer, wine included

Language:      English (some Japanese with interpretation)

Dress code:    Smart casual

Registration:  HERE









1830~1915  Registration, Refreshment & Networking

1915~1945  Introduction & short presentation by speakers

1945~2000  Panel discussion by speakers and special guests

2000~2015  Questions & discussion from the participants

2015~2030  Quiz & Prizes

2030~2130  More drinks & Networking

2130              The End

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WASABI Discovery is a casual presentation and meet-up event for the world to make new discovery about Japan and its people. At each event, we invite a couple of special guests to share and discuss about culture, people, happenings, or simply any topic from Japan that is worth discovering. We will also engage the participants in the conversation to make comparisons and contrasts with the local or other countries. 

This is a meet-up for people who have great interest in Japan, it's traditions, and cultures. Participants are welcome to join in the conversation with the special guests, sharing experiences and opinions. If you have an interesting topic in mind, feel free to propose to us and make it into a great discussion session. 

Language: English, or Japanese with English interpretation

About the Host

Mr. Tong Cheuk Fung

Founder, WASABI Creation~ Creating Awesome Projects between Japan & Singapore


Tong started learning Japanese as third language at age 13. After graduating from National University of Singapore with a degree in Chemical Engineering, Tong packed his bags and flew to Kyoto for his first job, and began his new life in Japan. In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan and Singapore”.

Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between Japan and Singapore, as well as the ASEAN region. WASABI Creation’s mission is to spice up ASEAN with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi. (Read more)


Supporting Partners   

                                         Media                            Community                               Community                         Venue                           Community


Kindly pre-register for advance tickets for WASABI Insight

by 17th May 2017 by clicking on"GET TICKET" on the right.


Due to limited seats and sold-out previous events, early

pre-registration online is advised.


For enquiry , kindly email to

Kindly fill in the form for the latest updates of our events.






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Past Speakers   

        Mr. Deny Rahardjo           Mr. Sham Alexandra          Mr. Dennis Quek Business        Mr. Tee Wee Ang                    Mr. Edric Ho                       Mr. Melvin Goh

     Kinerja International            DHL eCommerce                             I2R A*Star                        KOOKI Pte Ltd                Lever & Punch Pte Ltd      Have Halal, Will Travel

         Mr Akihiko Koga               Mr Hideaki Fujiyama                    June Shaul                          Emily Maynade                   John Fitzpatrick                    Yasuyuki Kita

Japan Food Culture         Lingua Franca Holdings                         LinkedIn                                  LinkedIn                  Amazon Web Services   Yamada Business Consulting                                                                       

     Mr. Shinya Yokoyama          Ms. Ayumi Fujishiro           Mr. Makoto Yamataka           Mr. Mitsuru Narita                   Mr. Craig Tan                      Mr.Kengo Sakai

       Halal Media Japan                 IPPIN Cafe Bar                    East Japan Railway            Ishikawa Prefecture          Ishikawa Prefecture               D&N International

         Mr. Kengo Fukui             Mr. Yoshinori Ichikawa        Mr. Mitsuhiro Nakao             Mr. Rene Paulesich           Ms. Evangeline Neo            Mr. Tong Cheuk Fung

Chitose Agriculture Initiative               UUUM                                    UUUM                                      UUUM                                  Evacomics                       WASABI Creation

Past WASABI Insight Events

Past WASABI Discovery Events

About the Venue: WorkCentral

Every innovative idea should be given its shot; every creative entrepreneur should have his or her moment. We understand creating something from scratch is tough. Hence, here at Workcentral, we build a vibrant, purpose-driven community that works, learns, shares and grows together in a coworking space at Dhoby Ghaut, removing barriers that creators face in bringing their creative projects to life by connecting members to a selection of service provides such as awesome digital marketers & Brand Specialists, Business Owners or Angel Investors, empowering individual projects to reach its full potential.


Besides creating a vibrant and conducive coworking environment, we have specially created dedicated event spaces catering to mid to large-scale trainings, workshops and teambuilding. For more informaion, please visit or email to:

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