top of page
WASABI Insight vol.4
"E-commerce in South East Asia,
Branding, Digital Marketing, & Social Listening"



Produced by WASABI Creation




18 May 2016 Wednesday, 6:30pm~9:30pm
WorkCentral @ Dhoby Ghaut
Connecting Japan & ASEAN for casual & stimulating exchange of ideas in business. 
A truly cross-border business networking event, first of its kind in Singapore. 
  • Wix Facebook page


Mr. Teewee Ang

Co-Founder and CMO of KOOKI, an I2R A*STAR spin-off and data science company


Mr. Edric Ho

Business Development Director at Lever & Punch, a Branding, Marketing and Design agency


Event detail:


Date & Time: 18 May 2016 (Wed), 6:30pm~9:30pm


Venue: WorkCentral

Singapore Shopping Centre 190 Clemenceau Avenue level 6 Singapore 239924


Fee: $40 (online registration), 50 (at door)

  • It has been sold out for previous event, please register online eary

  • You may request for receipt if needed


Light refreshment, beer & wine provided


Language: English


Dress code: Smart casual or business


Number of attendees: 50

(a mix of Japanese, locals, Indonesian, Vietnamese & other expatriate business professionals)





1830: Door open, Refreshment & Networking

1920: Welcome note by WASABI Creation

1925: Opening speech by Mr Dennis Quek

Business Development Manager, Productivity Department, I2R A*Star


1930: Branding 1, 2, 3!

by Mr. Edric Ho

Business Development Director at Lever & Punch, a Branding, Marketing and Design agency


- Introduction to Branding

- Branding 3-Stage Framework

- How SMEs can Brand effectively 

- Marketing in A Digital World

- Trends in Marketing for E-commerce

- Tapping on Digital Marketing

- What's Your Marketing Strategy?



2000: Social Listening:

The Next Frontier of Social Media Marketing by Mr.Teewee Ang

Co-Founder and CMO of KOOKI, an I2R A*STAR spin-off and data science company


- Social Listening

- Social media marketing trends in 2016

- An introduction to social listening

- The benefits of using social listening for your business and E-commerce


2030: Networking (beer & wine will be served)


2130: The End


*Event program may be subjected to changes, we seek your kind understanding. 

About WASABI Insight

WASABI Insight vol.1, Feb 12 2015, LinkedIn Singapore


About the Speakers  

Mr. Teewee Ang

Co-Founder and CMO of KOOKI, an I2R A*STAR spin-off and data science company


A former engineer and high flying senior management with more than a decade of global experience managing diverse portfolios in purchasing, sales and marketing, spanning countries in Asia, Europe and the United States of America, Teewee is continuously driven towards success. At the height of his corporate career at Procter and Gamble (P&G), Teewee has managed a massive business worth US$200 million with a team of distributors across Asia.


At KOOKI (, Teewee oversees the branding and go-to-market strategies of its products. As a Data Science advocate, he is actively exploring data driven and artificial intelligence-based methods to help clients thrive in today’s highly digitised business world. A dynamic leader, Teewee is also passionate to coach. He currently serves as a Mentor and Coach for "Digital Marketing Bootcamp" Program by renowned Lithan Hall Academy (


In his free time, he continues to develop his Japanese related interest. He is the Founder of the thriving Japanese Culture and Language meetup community (


About Kooki:

Kooki Pte. Ltd. is an I2R – A*STAR spin-off and data science company. Kooki is an artificial intelligence agent that recommends actions by adapting to your preferences and data sources.

One of Kooki's key products is its social media listening tool called LIMELIGHT PLUS. It aims to help businesses make smarter decisions in a timely manner by analyzing social data and generating accurate insights.


The reports it can generate include:

· Sentiment Analysis · Geographic Distribution · Volume Analysis · Trend Analysis · Content Discovery · Customer Profiling · Influencer Identification · Brand/Reputation Management


Mr. Edric Ho

Business Development Director at Lever & Punch, a Branding, Marketing and Design agency


Edric possesses a rich and diverse career spanning all 3 sectors – Private, Public and Non-Profit. Blending an education steeped in math and science with a keen passion in art and design, he brings an approach that combines both creativity and structure to the field of Branding and Marketing. His past experiences are anchored on organisational engagement: facilitating crucial conversations on vision, leadership and teamwork, which enhances effectiveness. He is a strong believer of the power of leadership mindsets to transform organisations.At Lever & Punch, he guides discussions with businesses to help them discover and articulate their unique brand identity and story, and creates strategies to communicate and strengthen their brand positioning. This forms the cornerstone upon which marketing efforts are crafted to deliver consistent messaging that builds brand value. keen to pursue social good, Edric is passionate for social causes and has developed material for and taught at the Social Service Institute. At other times, he is nurturing his love for drawing and music.


About Lever & Punch:

Lever & Punch is a Branding, Marketing and Design Agency that consists of a bunch of geeky marketers & data scientists who love to devise creative content and critical connections for our clients. Driven by a passion for the scientific and innovative, their approach blends design work with data science tools for uncovering conversations and deriving market intelligence.

Mr. Dennis Quek
Business Development Manager, Productivity Department, I2R A*Star


Mr Dennis Quek Mr Quek has 15 years of working experiences in Manufacturing Sector primarily Semi-Conductors. He held a wide range of roles as Product Test Engineer, Software Consultant and Project Manger in Multi-National Companies like Advanced Micro Devices (AMD) and KLA-Tencor. He has vast-range of experiences from Software Coding, System Administration, Project Management and Marketing Sale throughout his career. Currently working as Business Development Manager in I2R, his job scope involves understanding the value chain and ICT companies, translating the needs from customer and relating it to our R&D solution offerings. He has to work with internal technology teams and external clients to identify industry insights and opportunities, as such, defining solutions for customers to drive growth and productivity. He has to identify potential business opportunities for R&D, develop strategic plan and execute tactical plan to support ICT technology in achieving revenue targets.


Sponsors                                                                         Media Partner

Supporting Partners   

                                         Media                            Community                               Community                       Community                    Venue                           Community

Past Speakers   

        Mr. Deny Rahardjo           Mr. Sham Alexandra

     Kinerja International            DHL eCommerce

         Mr Akihiko Koga               Mr Hideaki Fujiyama                    June Shaul                          Emily Maynade                   John Fitzpatrick                    Yasuyuki Kita

Japan Food Culture         Lingua Franca Holdings                         LinkedIn                                  LinkedIn                  Amazon Web Services   Yamada Business Consulting                                                                       

Organizers:                                                                   Co-Organizers:


Kindly pre-register for advance tickets for WASABI Insight vol.2 HERE by 10th May 2016.  

Due to limited seats and high popularity, early pre-registration online is advised.


For enquiry , kindly advice in the online form or email to






WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals. 



Past events:

WASABI Insight vol.1 @ LinkedIn Singapore

WASABI Insight vol.2 @ Amazon Web Services

WASABI Insight vol.3 by DHL Ecommerce



Participated Companies (WASABI Insight vol.3)
NNA Singapore, Business Indonesia-Singapore Association, VietCham (Vietnam Chamber of Commerce), Global Indonesian Voices ZALORA, Microsoft, Management Development Institute of Singapore (MDIS), Magenta Consulting Services Pte Ltd, Unite and Grow Inc., Corporate Directions, Inc. (CDI) Asia-Pacific, Pte. Ltd., Farallon Law Corporation, Marks & Clerk Singapore LLP, KOOKI Pte ltd, Singapore REDCOMZ PTE LTD, Arte & L'Art, Ematic Solutions, Credit Saison Asia Pacific Pte. Ltd. FujiXerox Asia Pacific, Solidiance Asia Pacific, WEST JAPAN RAILWAY COMPANY, TOPPAN FORMS(S)PTE LTD, Isetan (singapore) Limited, Marubeni ASEAN PTE. LTD., ELECOM SINGPORE PTE LTD, Hitachi Automotive Systems Singapore Pte Ltd, JETRO Singapore, JETRO Hong Kong, Alps Logistics (S) Pte Ltd, Alps Logistics (S) Pte Ltd APS Asset Management, Kimberly-Clark (FMCG), Sparkline, Viki, CBRE Hotels, Epsilon Mobile, and MORE

Supporting Business Leaders:

Mr Matsuda Daishi               Mr Kazuya Chiba                   Ms Kelly Teoh                   Mr Teng Theng Dar                  Mr Son le Thanh                    Vidit Agrawal

NNA Singapore                       Suzuyo Singapore                New Business Asia            The Xpert Bees Pte Ltd                   Startup Grind                      Uber Singapore

Mr Fabian Lua                        Mr Atul Harkisanka                  Mr Damien Lam                         Mr Akihiko Koga               Ms June Shaul                 Ms Emily Maynard

Peatix Singapore                  LinkedIn Singapore                   Barterfli Holdings                   Japan Food Culture                 LinkedIn                                 LinkedIn

          Mr Ben Chew             Mr Stephanus Titus Widjaja       Ms Hiromi Hara

     Startup Jobs Asia                              BISA                                  Single Point

bottom of page