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WASABI Discovery vol.1
"Japan Travel: the Paths Less Travelled"
Produced by WASABI Creation
21st September (Wed) 7:00pm
WorkCentral @ Dhoby Ghaut
"Trending with experts on Japan's culture, tourism, & latest happenings."

About the Speakers  

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Ms. Ayumi Fujishiro

Cheerleader of IPPIN Cafe Bar

Ayumi was born in a traditional performing arts family. Her Grandmother was a traditional Japanese dancer and her uncle was a performer of a traditional Japanese puppet show. Ayumi herself has also always been familiar to Japanese traditional arts through her Shamisen lessons and traditional Japanese dance lessons. However, one day when she had the opportunity to visit the backstage of a show, she realizes how much she thought she knew, but actually didn’t about Japanese traditional arts. From that experience, Ayumi decides to study at Kyoritsu Women’s University. She majored in dramatics and spends four years, giving all her time to studying traditional arts performing, film study and theatrics.

Ayumi arrived in Singapore in 2014 to help her father run IPPIN Cafe Bar located in a pretty old shophouse at Mohamed Sultan Road. Besides serving Japanese style cuisines, her shop is also well stocked with other food products sources from various parts of Japan that most Singaporeans have never seen before. Of course the cafe's menu are also prepared from these Japanese ingredients.

At this event, Ayumi will be sharing with us about interesting food products you may discover on your next trip to Japan. Ayumi is also a certified Sake sommelier, she will be sharing her knowledge on Sake and will bring in a few bottles from her cafe for everyone to sample. You will also be suprised how Ayumi has mastered Singlish in the short span of 2 years living in Singapore.

IPPIN CAFÉ BAR — Japanese Makan & Drinks Place —

We are not only serving authentic Japanese meals that taste like you're truly home, we are Singapore's first home concept Japanese cafe bar. Every ingredient that tickles your tastebuds is available for sale in our lovely concept store. All products are from Japan and exclusively imported by IPPIN PTE LTD. Please feel free to ask us which products are used for your makan!

Mr. Makoto Yamataka

Senior Manager, Singapore Branch, East Japan Railway Company

General Manager, JAPAN RAIL CAFE Singapore

Makoto Yamataka is senior manager of East Japan Railway Company (JR East), the biggest railway operator in Japan. He is also the project leader of JAPAN RAIL CAFE, JR East’s first overseas outlet. JAPAN RAIL CAFE will provide Japan-lovers in Singapore with one stop Japan-experience including the newest Japanese products (gourmet & kawaii items), unique information about travel destinations, and convenient transportation tools (Rail Pass sales counter) in Japan. One of the mission of this café is to provide Singaporean travelers with information about the "Paths Less Travelled" in Japan.

In this seminar, he will share his idea on the newest way of tourism communication and to share about less known regions in Japan for travellers from Singapore


Mr. Yamataka has been working on developing non-rail business at JR East since 2000. He holds MBA degree from Georgetown University. He came to Singapore in 2013 when JR East opened Singapore Branch. He and his family love Singapore and Singaporean food, especially bah-kut-tê.

Japan Rail Cafe is the first Japan-bound tourism-themed cafe outside Japan.

This travel concept cafe opened by East Japan Railway Company (JR EAST) will sit on the ground level of what will soon be the tallest building in Singapore — Tanjong Pagar Centre. Towering over the CBD at 290m, the building is connected to Tanjong Pagar MRT station for your convenience. 

Event detail


Date:                21st September (Wed) Evening: 1830~2130

Venue:             WorkCentral, Brew House

Singapore Shopping Centre

190 Clemenceau Avenue

#06-03 Singapore 239924

Capacity:        50 people max



1830~1900  Registration, Refreshment & Networking

1900~1930  Introduction & short presentation by speakers

1930~2000  Panel discussion by speakers and special guests

2000~2030  Questions & discussion from the participants

2030~2130  More drinks & Networking

2130              The End



Presentation, Discussion, Videos, Photos, Demonstrations, Special Food & drink tasting, Quiz, Prizes, Omiyage, Games, Films, Music


Fee:                 $50 (advance tickets $40),

Refreshment, drinks, beer, wine included

Language: English

Dress code: Smart casual

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About WASABI Discovery


WASABI Discovery is a casual presentation and meet-up event for the world to make new discovery about Japan and its people.

At each event, we invite a couple of special guests to share and discuss about culture, people, happenings, or simply any topic from Japan that is worth discovering. We will also engage the participants in the conversation to make comparisons and contrasts with the local or other countries. 

This is a meet-up for people who have great interest in Japan, it's traditions, and cultures. Participants are welcome to join in the conversation with the special guests, sharing experiences and opinions. If you have an interesting topic in mind, feel free to propose to us and make it into a great discussion session. 


Language: English, or Japanese with English interpretation 

Who should join in?


If you say "YES" to any of the following:

  • Do you want to learn about the deeper Japan from the experts?

  • Are you interested in culture, food and travel in Japan that you would not have known by yourself?

  • Would you want to find out about interesting social-cultural phenomenon in Japan and how it compare to other countries?

  • How about a relax evening after work, meeting like-minded people, with good food and drinks?

Supporting Partners   

                                         Media                            Community                            Venue                           Community



Kindly pre-register for advance tickets for WASABI Discovery vol.1

by 14th September 2016 by clicking on"GET TICKET" on the right.


Due to limited seats and sold-out previous events, early

pre-registration online is advised.


For enquiry , kindly email to

Kindly fill in the form for the latest updates of our events.






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About the Venue: WorkCentral

Every innovative idea should be given its shot; every creative entrepreneur should have his or her moment. We understand creating something from scratch is tough. Hence, here at Workcentral, we build a vibrant, purpose-driven community that works, learns, shares and grows together in a coworking space at Dhoby Ghaut, removing barriers that creators face in bringing their creative projects to life by connecting members to a selection of service provides such as awesome digital marketers & Brand Specialists, Business Owners or Angel Investors, empowering individual projects to reach its full potential.


Besides creating a vibrant and conducive coworking environment, we have specially created dedicated event spaces catering to mid to large-scale trainings, workshops and teambuilding. For more informaion, please visit or email to:

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