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WASABI Insight vol.3
"E-commerce in South East Asia,
Latest Trends and Opportunities"



Produced by WASABI Creation

Co-organized by Business Indonesia Singapore Association 



26 January 2016 Tuesday, 6:30pm~9:30pm
WorkCentral @ Dhoby Ghaut
Connecting Japan & ASEAN for casual & stimulating exchange of ideas in business. 
A truly cross-border business networking event, first of its kind in Singapore. 
  • Wix Facebook page


Mr. Deny Rahardjo

CEO of Kinerja International



Mr. Sham Alexandra

Managing Director at DHL eCommerce


Event detail:


  • Date & Time: 26 January 2016, 6:30pm~9:30pm

  • Venue: WorkCentral

  • Singapore Shopping Centre 190 Clemenceau Avenue level 4 Singapore 239924

  • Fee: $25 (online registration), $35 (at door) You may request for receipt if needed.

  • Light refreshment provided

  • Language: English

  • Dress code: Smart casual or business

  • Number of attendees: 100 (a mix of Japanese, locals & expatriates)





1830: Door open, Refreshment & Networking

1920: Welcome note by emcee


1930: 1st Speaker + Q&A

Mr. Deny Rahardjo
  • Chief Executive Office of Kinerja International

  • COO, The Founders Camp

  • Topic: "Stand Out Among Competition Online Business in Indonesia"


2000: Mr. Sham Alexandra +Q&A

  • Managing Director at DHL eCommerce

  • Topic: "The Future of eCommerce & Logistic for South East Asia."


2030: Networking

2130: The End


*Event program may be subjected to changes,

we seek your kind understanding. 


WASABI Insight vol.1, Feb 12 2015, LinkedIn Singapore

About the Speakers  

Mr. Deny Rahardjo

Co-founder, Managing Director

Kinerjapay, Indonesia's e-commerce platform


Deny has experienced in all aspects of Information Technology Management over 20 years with MNCs such as Nokia,  Microsoft and Polycom. He has setup and act as passive partners for few businesses locally and overseas around IT system development, financial training and trading system solutions and most recently property development.


Now, he managing Kinerjapay as an e-commerce and payment gateway platform for Indonesia market. He also act as an advisor at The Founders Camp, and a mentor at JFDI, supporting startups.


Deny will be sharing with us his e-commerce venture, as well as the business environment, trends and goverment policies in Indonesia.


Presentation summary:

The growth, the opportunities and drawback in setting up online e-commerce business. How online business would spur economic growth especially among SME in Indonesia and what it takes to succeed. What would be the next big thing in terms of e-commerce platform in Indonesia and how overseas players can participate in this exciting growth.





Mr. Sham Alexandra

Managing Director at DHL eCommerce



Sham Alexandra is the Managing Director of DHL eCommerce South East Asia. As Managing Director of DHL eCommerce South East Asia, Mr. Alexandra is responsible for the profitable management of DHL eCommerce’s operations in Singapore, Malaysia and Thailand.


Mr. Alexandra joined DHL Express Malaysia in 2000 before moving to join DHL Global Mail in Singapore as the Regional Business Development Manager for South East Asia and India in 2008. In addition to developing local and regional strategies critical to business growth, he also established inroads into e-commerce B2C platforms in Malaysia and Thailand offices that led to continuous growth in the sector to date.


Prior to Mr. Alexandra’s appointment as the Head of South East Asia and India in 2011, he ran was responsible for DHL Global Mail Singapore as its Country Manager accountable in managing, developing and expanding the business. During his tenure as Head of South East Asia and India, he played an instrumental role in leading the business with a 30% top line revenue growth. He also brought about organizational re-engineering which resulted in substantial cost savings and better management of indirect costs.

Presentation summary: 

This presentation explore the potential of SEA eCommerce Market; it touches various aspects of this emerging market including the expectations and requirements of both the merchants and the consumers. The presentation also include what an end to end eCommerce solutions would entail.

Sponsors                                                                         Media Partner

Supporting Partners   

Transport                        Media                            Community                               Community                       Community                    Venue

Past Speakers   

         Mr Akihiko Koga               Mr Hideaki Fujiyama                    June Shaul                          Emily Maynade                   John Fitzpatrick                    Yasuyuki Kita

Japan Food Culture         Lingua Franca Holdings                         LinkedIn                                  LinkedIn                  Amazon Web Services   Yamada Business Consulting                                                                       

Organizers:                                                                   Co-Organizers:


Kindly pre-register for advance tickets for WASABI Insight vol.2 HERE by 15th January 2016.  

Due to limited seats, pre-registration online is advised.


For enquiry , kindly advice in the online form or email to






WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals. 



Past events:

WASABI Insight vol.1 @ LinkedIn Singapore

WASABI Insight vol.2 @ Amazon Web Services



Participated Companies (WASABI Insight vol.2)

NNA Asia, Yamada Business Consulting, Amazon Web Services, APF Group, New Business Asia, Suzuyo Singapore, TrackSpace, Haku Pte Ltd, Raffles Corporate Advisory Services Pte Ltd, Nihon Assist Singapore, GC Tax Services Pte Ltd, Twitter, Unite and Grow Inc., Globaleye Retotus Private Limited, Testadura, Dualtap Singapore Pte Ltd......and more

Supporting Business Leaders:

Mr Matsuda Daishi               Mr Kazuya Chiba                   Ms Kelly Teoh                   Mr Teng Theng Dar                  Mr Son le Thanh                    Vidit Agrawal

NNA Singapore                       Suzuyo Singapore                New Business Asia            The Xpert Bees Pte Ltd                   Startup Grind                      Uber Singapore

Mr Fabian Lua                        Mr Atul Harkisanka                  Mr Damien Lam                         Mr Akihiko Koga               Ms June Shaul                 Ms Emily Maynard

Peatix Singapore                  LinkedIn Singapore                   Barterfli Holdings                   Japan Food Culture                 LinkedIn                                 LinkedIn

          Mr Ben Chew             Mr Stephanus Titus Widjaja       Ms Hiromi Hara

     Startup Jobs Asia                              BISA                                  Single Point

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