Guest Speaker

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Business Seminar

For Osaka Innovation Hub: Expanding startup businesses in Singapore

Sep 2018

20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.

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Japanese Lessons

For foreign domestic workers & caretakers

Sep 2018

WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.

In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.

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Guest Speaker

Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.

2 Sep 2018

A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.

More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.

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Guest Speaker

Seminars to Business Schools in Delhi, India

Aug 2018

WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.

WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.

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Guest Speaker

"How SMU MBA Students can prepare themselves in working with the Japanese?"

6th Jul 2018

The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.

Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.

The event ended with a party serving Sushi for everyone.

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Entrepreneurship Training Camp 2nd edition

"Partnership with SAI International College Bubhneshwar, India"

June 2018

WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.

An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.

At the end of the program, each student received a certificate of participation for their enthusiasm during the program.

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WASABI Consulting

"What can Japanese students do to become international professionals?"

16th Mar 2018

The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.

Here are the reviews and comments from the students.

WASABI Insight vol.10

Business in Japan~

"Japanese Business Culture & Manners"

1st Mar 2018

The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".

Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".

Topics:

Japanese business culture 101, how are the Japanese thinking?
Exchanging business cards
Visiting & hosting a Japanese company
Useful Japanese expressions for business

More information: Business in Japan~ "Japanese Business Culture & Manners"

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Guest Speaker

The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)

Feb 2018

The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global

Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.

About CLAIR, Singapore

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～シンガポールの視点から～COVID-19の中、その後のマーケティング戦略を考えてみる

新型コロナウイルスの感染拡大で、多くの企業がビジネスの変革を迫られています。特にマーケティング戦略を抜本的に見直す必要があると感じる方は少なくないでしょう。これは現在の新型コロナウイルスが蔓延している最中だけでなく、ポスト・コロナと言われる段階でも同じことが言えます。（シンガポール首相は、「コロナ終息後に同じ日常は来ない、コロナウイルスに適応した新しい日常になる」と明言しています。）

本記事では、実際には何が起きているのか、そして企業はどのようにマーケティング戦略を見直すべきかを伝えていきます。

COVID-19を乗り越えるインフルエンサーマーケティング＠東南アジア

インフルエンサーマーケティング業界はどのようにCOVID-19を乗り越えるか？
多くのビジネスは、ポジティブ・ネガティブに限らずCOVID-19の影響を大きく受けており、マーケティング・デジタル領域も例外ではありません。
しかしグローバルであらゆるビジネスがCOVID-19のダメージを受ける一方で、インフルエンサーマーケティングはこのパンデミックに適応してきています。

シンガポールで事業展開：商品マーケティングのコツプロダクト・サンプリング

競争が厳しい市場に新商品を投入するのはなかなか大変です。数ある商品の中から、あなたの会社の商品を消費者に知ってもらうのは簡単なことではありません。こうした中では、商品サンプルの配布が一つの有効な手段となります。新しい商品を知ってもらういいきっかけとなるでしょう。

海外事業展開のコツ:リンクトインでビジネスマッチング～世界の常識は「リンクトインを使っているのが当たり前」～

事業を先へと進める上でビジネスマッチングは重要です。適切なビジネスマッチングができれば、事業パートナー探しに無駄に時間やリソースを費やすこともありません。

#1: 誰とマッチングする？

WASABI Creationではビジネスマッチングサービスを提供しています。顧客企業さまのパートナーやクライアントになりうる企業やキーパーソンを見つけ出す役目を担います。パートナーとは、我々の顧客企業さまのシンガポール進出をサポートできる販売代理店、小売店、エージェント、サービスプロバイダーなどです。

マイクロインフルエンサーと組むべき５つの理由シンガポールで事業展開：マーケティングのコツ

スマホの画面をスクロールしてソーシャルメディアをチェックする。こうした人の姿は、もはや当たり前の風景です。さまざまな企業がマーケティングの一環として、積極的にソーシャルメディアを使っているのも納得。リーチを増やして、エンゲージメントを高めることができるなら、ソーシャルメディア・マーケティングをやりたくない企業はいないのではないでしょうか？

～新興メディアマーケティング～シンガポールで事業展開：５つのコツをご紹介

新興メディア、あるいはニューメディアは、最近では事業展開するにあたり必要不可欠なツールになりました。特にBtoCの分野でです。オンラインメディアの勢いや影響力を活用することは、既存顧客との関係を維持するだけでなく、潜在顧客を引き付けるうえでも重要です。新興メディアの存在は単に「役立つ」だけでなく、もはや「欠かせないもの」になっています。

コンテンツがあふれ、情報が飽和しているこの時代、各ブランドがその存在をひときわ際立たせるためには何ができるでしょうか？

ここでは新興メディアマーケティングに関する、５つのコツをご紹介します。

お問い合わせはお気軽にご連絡ください。

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