Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
-
Japanese business culture 101, how are the Japanese thinking?
-
Exchanging business cards
-
Visiting & hosting a Japanese company
-
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
Celebration・Discovery・Experience
All about Japan
Produced by WASABI Creation
WASABI Fiesta
About WASABI Festa
WASABI Festa is a quarterly event over the weekend, showcasing
beautiful Japanese lifestyle products, holding seminars, workshops,
and organising parties to people in Singapore. The event provides
a platform for visitors to See, to Taste, to Play, to Learn, to Wear, to Do,
and to Experience all about Japan.
All products and contents are carefully curated by WASABI Creation
to ensure that all visitors will have quality time and memorable experience
at the event. It is a platform for amazing Japanese products & services to
be showcased in Singapore for sales and business opportunities.
Date & Time: October 2017, Friday 1800~2300, Sat & Sun 1000~2300 (tentative)
Venue: The Working Capitol, 1 Keong Saik Rd, Singapore 089109
Tickets: Online registration & online payment
Organiser: WASABI Creation Pte Ltd
Exhibitors: ・Lifestyle & Home Décor・Kids & Family・Food & Beverages
・Fashion & Beauty・Sports & Outdoor・Health & Nutrition
・Travel & Cultural・Art & Design・Traditions & Crafts
Visitors: 5000 locals & expatriates
Topics & Themes
Participants
・Middle to high income individuals
・Young working adults (20s~30s) to senior executives (40s~50s)
・Local Singaporeans & foreign expatriates
・Singles, Couples & Families
・People who seek ・quality living・enriching lifestyle・health for
body & mind・new innovations・the latest trends.
・People who are interested in ・Japan・Travel・Culture・Quality products
・Home décor・Furniture・Art・Design・Crafts・Fashion
・Food & Beverages・Beauty・Fashion・Nutrition・etc
The Experiences
What is happening?
1. Exhibition: Japanese brands, products, and services are welcome to exhibit at the event to introduce their brands directly to the visitors. Besides Japanese brands, other interesting Japan inspired products and services are also welcome.
2. Presentation: Companies have the opportunity to do presentations as the subject of experts to share their knowledge and experiences, while introducing their brands to the audience. Activities, panel discussions, food tasting, games & prizes can be included to make it more engaging for everyone.
3. Workshops: If you have a skill to share, a course to introduce, or a demonstration to show how your products & services work, you may wish to hold a workshop in one of the many meeting rooms for a face-to-face interaction with your participants.
4. Pop-up stores: Transform the space into a pop-up store to give a complete brand experience to your visitors! A pop-up cafe, pop-up bar, pop-up salon, pop-up cinema, pop-up snack kiosk, it is all about creativity and innovation!
5. Fukubukuro: Sponsor some goodies to be included in the gift bags for the visitors to know more about your brand, and try out your products. We will make sure they will visit your booth to discover more about your brand.
6. Live demonstrations: If your brand is about crafts & skills, you may do a live demonstration at your booth, and invite visitors to have a first hand experience in your trade, as you share with them stories behind your brand.
7. Performance: Sponsor a performance to showcase your brand where the limelight is. Let the performers carry your fashion label, let them endorse your premium sake, allow everyone how your products will shine together with the performers on stage.
About the Venue
The Working Capitol is a coworking space located inside three adjoining shophouses in Singapore's Chinatown district, which served as a biscuit-making factory in 1920s. Since 2015, it is a now home to 400 international companies, start-ups, and entrepreneurs, with a well mix of expatriates and locals in the community. The interior is stylishly designed with the purpose of functionality and to promote interaction between individuals in the community.
The Working Capitol will be providing 1200 square meters of indoor spaces, event hall, café space, meeting rooms, as well as beer garden for WASABI Festa event. Booths will be beautifully setup and transform these spaces into a marketplace for new discoveries, and new experiences.
Outdoor Beer Garden | Beer Garden Party | Open Event Space |
---|---|---|
Community Area | Exhibition & Markets | Private Rooms for Workshops |
Performance Area | Presentation Area | Private Room for Seminars |
Presentation Area | Area for Pop-up Cafe & Deonstrations | Product Exhibition Area |
Food Tasting & Workshop Area | Food Tasting & Workshop Area | Seminar Room (30 Pax) |
Seminar Room (30 pax) | Seminar Room (30 Pax) | Outdoor Community Area |
Presentation Area | Performance Area | Pop-up Studio |
Product Exhibition & Market |
What makes WASABI Festa
different from other exhibitions?
Lower Cost, Higher Return!
-
Instead of expensive convention center and exhibition hall, we utilise existing community spaces which are centrally located, stylishly designed, and shared by existing communities. Now companies can enjoy lower exhibition fee, while they reach out to new segments of customers.
Singaporean & foreigners' perspective
-
The event is organised by WASABI Creation, a Singapore company with deep knowledge and understanding of Japan. Its strength is to position and present Japanese products in an attractive and desirable manner from the perspective of Singaporeans and foreigners.
Highly targeted audience
-
Only the target audience will visit the event by buying tickets online and on-site. This will prevent irrelevant visitors from disrupting the event, and have a higher conversion rate of visitors to customers with actual sales.
We save your time & effort
-
With our many optional and affordable supports such as product photography, social media marketing, influencer marketing, product review article & video, booth design & setup, sales staff, bilingual emcee, etc, only minimal manpower and preparation will be required from your side.
Unique venue
-
Instead of the usual trade exhibition halls which are standard, boring, and not creative, our venue is stylishly designed with contemporary furniture, ambience lightings, stylish layout, and creatively setup to provide an extraordinary event experience to all the senses.
Stylish booths
-
We make sure all our exhibitors' booths are stylishly designed and beautifully setup to give an extraordinary experience to the visitors. From the signage, product display, wall decoration, flooring, carpets, display shelves, to lightings, they are all carefully designed and put together to impress interested customers.
Wide variety of activities
-
Besides products exhibitions, there will also be seminars, workshops, performances, presentations, live demonstrations, food & drinks, galleries, culture experiences, quiz & games, music, and party. There are something for the family, the young, the seniors, and for everyone.
Offline event & Online shop
-
Besides showcasing and making sales of Japanese products at the event, you may also put up your products on our online shop, so that customers can purchase your products 365 days a year.
Regularly held event
-
While most events are one-off or held once every year, WASABI Discovery is organised every quarter to provide continuous excitement to the communities in Singapore. Each event will showcase new products, new brands, and new programs to keep visitors returning to the event every time.
Why Singapore?
・The top 10% of Singapore households had incomes of S$10,543 per member
per month
・Median household income from work in 2015 is S$8,666
・Median Gross Monthly Income From Work of Full-Time Employed Residents
in 2016 is S$4056
・The average household expenditure on clothes, footwear, personal care
services such as hairdressing, and alcoholic beverages etc is S$1000 per
month. (Source: Department of Statistics Singapore)
People in Singapore are always looking
for new events, bazaar, festivals, and carnivals to find out the latest Trends, Products, Fashion & Beauty, Art & Design, Food & Beverages, and Entertainment.
Marketing
1. Marketing Channels:
-
Email newsletter (12200 outreach)
-
Facebook (9500 outreach)
-
Peatix followers (350 outreach)
-
Media press release
-
Exhibitors' networks
-
Partners' networks
2. Product Reviews:
-
Reviews of your products will be made to create an editorial & Youtube video to be shared on the event page, newsletter, and social media.
3. Company Interviews:
-
Exhibiting companies will be interviewed by our marketing team to find out the history, the philosophy, the technology, and the interesting application and functionality of the products.
-
The interviews will be shared on the event page, newsletter, and social media.
4. Press Release & Media Invitation:
-
Press release will be sent out to all major media and web-portals, and invite the media to attend the opening event, and highlighted events.
The Menu
Exhibition Space (3m x 3m, 3 days) S$3600
-
It is a raw space within the venue, you are free to setup your booth as creative as you wish. Or you may engage our Booth Design service. You may choose the location on a first come first serve basis.
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
Optional items: Tables, Chairs, Electricity, Wifi
Main Stage Presentation (100pax 60min) S$1000
-
Product demonstration, Subject expert sharing
-
Interactive activities, Quiz & Prizes
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
Projector, speakers, Microphone, Tables, and Chairs, Electricity, Wifi provided
Cafe Area (3 days) S$4000
-
Pop-up cafe, Food & Drink tasting, Sake seminar, Tea seminar
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
Speakers, Tables, and Chairs, Electricity, Wifi provided
Beer Garden Bar Counter (3 days) $4000
-
Beer seminar, Wine seminar
-
Craft workshop
-
Sales of snacks and drinks
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
Speakers, Tables, and Chairs, Electricity, Wifi provided
Seminar Room (30pax 90min) S$600
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
Projector, speakers, Microphone, Tables, and Chairs, Electricity, Wifi provided
Workshop 1 (10pax, 90min) S$300
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
LCD TV, Tables, and Chairs, Electricity, Wifi provided
Workshop 2 (4~5pax, 90min) S$200
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
-
LCD TV, Tables, and Chairs, Electricity, Wifi provided
Performance Area (100pax, 90min) S$1000
-
J-POP, Band music, Dance, Music instruments
-
Tea ceremony demo
-
Craft making
-
Includes previews & Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
Gallery Space (3 days) S$1000
-
Photo, Art exhibition & sales
-
Includes Product Review and Company Interview to be uploaded on our webpage and YouTube channel
-
Targeted marketing to attract the right audience
-
Database of the audience provided
Booth Design S$1200
-
No idea how to setup your booth? Our booth designer will help you design your booth to make the best display of your products, and the most engaging layout for your customers with a conceptual graphics.
* Does not include materials nor setting up of the booth.
Influencer Marketing
Awareness package: S$5000
-
5~20 Influencers
-
3400 Engagement (likes and comments)
-
170,000 Total outreach
Viral package: S$8000
-
8~35 Influencers
-
6900 Engagement (likes and comments)
-
320,000 Total outreach
The Program
Day 1 Opening Event, Friday 1800~2300
1800 Open door, Exhibition time
1900 Opening introduction by WASABI Creation
1910 Performance
1920 Presentation by exhibitor, Quiz & Prizes
2000 Exhibition & Party time
2100 Performance
2110 Presentation by exhibitor, Quiz & Prizes
2210 Exhibition & Party time
2300 End of Day 1
Day 2, Saturday 1000~2300
1000 Open door, Exhibition time
1000~1100 Breakfast Presentation by exhibitor, Quiz & Prizes
1100 Exhibition & Party time
1230 Performance
1300~1400 Lunch Presentation by exhibitor, Quiz & Prizes
1400 Exhibition & Party time
1530 Performance
1600~1700 Afternoon-tea Presentation by exhibitor, Quiz & Prizes
1700 Exhibition & Party time
1730 Performance
1900~2000 Dinner Presentation by exhibitor, Quiz & Prizes
2000 Exhibition & Party time
2130 Performance
2300 End of Day 2
Day 3, Sunday 1000~2200
1000 Open door, Exhibition time
1000~1100 Breakfast Presentation by exhibitor, Quiz & Prizes
1100 Exhibition & Party time
1230 Performance
1300~1400 Lunch Presentation by exhibitor, Quiz & Prizes
1400 Exhibition & Party time
1530 Performance
1600~1700 Afternoon-tea Presentation by exhibitor, Quiz & Prizes
1700 Exhibition & Party time
1730 Performance
1900~2000 Dinner Presentation by exhibitor, Quiz & Prizes
2000 Exhibition & Party time
2130 Performance
2200 End of Day 3
Workshops & Seminars
Day 1, Friday 1800~2300
2000~2130 Workshop & Seminar
2200~2300 Workshop & Seminar
Day 2, Saturday 1000~2300
1000~1130 Workshop & Seminar
1200~1330 Workshop & Seminar
1400~1530 Workshop & Seminar
1600~1730 Workshop & Seminar
1800~1930 Workshop & Seminar
2000~2130 Workshop & Seminar
2200~2330 Workshop & Seminar
Day 3, Sunday 1000~2200
1000~1130 Workshop & Seminar
1200~1330 Workshop & Seminar
1400~1530 Workshop & Seminar
1600~1730 Workshop & Seminar
1800~1930 Workshop & Seminar
2000~2130 Workshop & Seminar
Organizer
Sponsors Venue Partner Media Partner
Supporting Partners
Application & Enquiry
You may also contact hi@wasabicreation.com or call +65 86567631 for enquiry.
The Organiser
WASABI Creation is a Singapore based company founded by Tong Cheuk Fung. It is an innovative consulting, business support, and project production company Singapore, creating awesome projects & events for bridging Japan and Singapore.
We help companies, governments, organisations and individuals to organise various types of projects and events to help them achieve their goals. We believe in creating revolutionary and attractive projects by combining creative design, effective communication, and the latest technology. With a cosmopolitan team and partners,
we believe WASABI Creation will be a one-of-its-kind
project management company in the world.
-
Business Consultation & Advisory
-
Business Matching & Partnership
-
Business Communication Training & Consultation
-
Internship & Professional Training & Education
-
Event Marketing & Production
-
Tourism & Culture Marketing
-
Film Festivals & Short Film Distribution
Past Events by WASABI Creation
Who should join in?
1. Manufacturers & Distributors of Japanese Products and Japan inspired products.
2. Workshop instructors & everyday people with skills, knowledge, and passion to share with others.
・Lifestyle products・Food & Beverages
・Sake・Craft beer・Wine・Home decor
・Kitchen ware・Children's products・Crafts・Gadgets・Toys & Games・Fashion
・Accessories・Beauty・Art・Design
・Collectables・Innovations