For Osaka Innovation Hub: Expanding startup businesses in Singapore
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
For foreign domestic workers & caretakers
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Seminars to Business Schools in Delhi, India
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Japanese business culture 101, how are the Japanese thinking?
Exchanging business cards
Visiting & hosting a Japanese company
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
Bring your products from Japan to Singapore
at ZERO Cost ZERO Risk!
Produced by WASABI Creation
About WASABI Bazaar
WASABI Bazaar is a quarterly event over the weekend,
showcasing beautiful Japanese lifestyle products to people
in Singapore. The event provides a platform for visitors to See, to Taste,
to Play, to Learn, to Wear, to Do, and to Experience all about Japan.
All products and contents are carefully curated by WASABI Creation
to ensure that all visitors will have quality time and memorable experience
at the event. It is a platform for amazing Japanese products to be showcased
in Singapore for sales and business opportunities.
Date & Time: June 2017, Friday 1800~2300, Sat & Sun 1000~2300
Venue: The Working Capitol, 1 Keong Saik Rd, Singapore 089109
Tickets: Online registration & payment
Organiser: WASABI Creation Pte Ltd
Exhibitors: ・Lifestyle & Home Décor・Kids & Family・Food & Beverages
・Fashion & Beauty・Sports & Outdoor・Health & Nutrition
・Travel & Cultural・Art & Design・Traditions & Crafts
Visitors: 5000 locals & expatriates
Topics & Themes
・Middle to high income individuals
・Young working adults (20s~30s) to senior executives (40s~50s)
・Local Singaporeans & foreign expatriates
・Singles, Couples & Families
・People who seek ・quality living・enriching lifestyle・health for
body & mind・new innovations・the latest trends.
・People who are interested in ・Japan・Travel・Culture・Quality products
・Food & Beverages・Beauty・Fashion・Nutrition・etc
How it works?
1. Japanese product information will be sent to the organiser, WASABI Creation by email. They include: product description, specifications, manual, marketing materials, photos, videos, news articles.
2. The organiser will make selection of the products base on quality, functionality, and the general acceptance of the products in Singapore.
2. Selected products will have the samples sent to the organiser in Singapore, together with marketing materials, printed materials, packaging, display set, etc.
3. The organiser will create marketing materials in English (such as product description on website, blog articles about the products, and video introduction of the products) for targeting Singaporean and foreign customers.
4. The organiser will put the products on display at the event and promote the products with sales staffs.
5. Visitors will see and learn about the products, and make pre-orders at the event. They can also buy the products online from WASABI Creation's online store.
6. WASABI Creation will order the products from the manufacturers at reseller prices. and deliver to customers in Singapore.
About the Venue
The Working Capital is a coworking space located inside three adjoining shophouses in Singapore's Chinatown district, which served as a biscuit-making factory in 1920s. Since 2015, it is a now home to 400 international companies, start-ups, and entrepreneurs, with a well mix of expatriates and locals in the community. The interior is stylishly designed with the purpose of functionality and to promote interaction between individuals in the community.
The Working Capital will be providing 1200 square meters of indoor spaces, event hall, café space, meeting rooms, as well as beer garden for WASABI Discovery event. Booths will be beautifully setup and transform these spaces into a marketplace for new discoveries, and new experiences.
Outdoor Beer Garden
Beer Garden Party
Open Event Space
Exhibition & Markets
Private Rooms for Workshops
Private Room for Seminars
Area for Pop-up Cafe & Deonstrations
Product Exhibition Area
Food Tasting & Workshop Area
Food Tasting & Workshop Area
Seminar Room (30 Pax)
Seminar Room (30 pax)
Seminar Room (30 Pax)
Outdoor Community Area
Product Exhibition & Market
What makes WASABI Bazaar
different from other exhibitions?
Zero Cost, Zero Risk!
Instead of your company traveling to Singapore, having huge expenses on flights, hotels, booth rental, booth design, booth setup, hiring interpreters, sales staffs, consultants and other expenses, now you can save up on all these costs.
Singaporean & foreigners' perspective
The event is organised by a Singapore company with deep knowledge and understanding of Japan. Its strength is to position and present Japanese products in an attractive and desirable manner from the perspective of Singaporeans and foreigners.
Highly targeted audience
Only the target audience will visit the event by buying tickets online and on-site. This will prevent irrelevant visitors from disrupting the event, and have a higher conversion rate to customers with actual sales.
We save your time & effort
Instead of spending a few days in Singapore, and hours after hours manning your booth, and having difficulty in presenting and communicating with local & foreign customers, we do the selling and the communication for you.
Instead of the usual trade exhibition halls which are standard, boring, and not creative, our venue is stylishly designed with contemporary furniture, ambience lightings, stylish layout, and creatively setup to provide an extraordinary event experience to all the senses.
We make sure all the booths are stylishly designed and beautifully setup to give an extraordinary experience to the visitors. From the signage, product display, wall decoration, flooring, carpets, display shelves, to lightings, they are all carefully designed and put together to impress interested customers.
Wide variety of activities
Besides products exhibitions, there will also be seminars, workshops, performances, presentations, live demonstrations, food & drinks, galleries, culture experiences, quiz & games, music, and party. There are something for the family, the young, the seniors, and for everyone.
Offline event & Online shop
Besides showcasing and making sales of Japanese products at the event, customers can also purchase the products from our online shop featuring your products 365 days a year.
Regularly held event
While most events are one-off or held once every year, WASABI Discovery is organised every quarter to provide excitement to the communities in Singapore. Each event will showcase new products, new brands, and new programs to keep visitors returning to the event every time.
・The top 10% of Singapore households had incomes of S$10,543 per member
・Median household income from work in 2015 is S$8,666
・Median Gross Monthly Income From Work of Full-Time Employed Residents
in 2016 is S$4056
・The average household expenditure on clothes, footwear, personal care
services such as hairdressing, and alcoholic beverages etc is S$1000 per
month. (Source: Department of Statistics Singapore)
People in Singapore are always looking
for new events, bazaar, festivals, and carnivals to find out the latest Trends, Products, Fashion & Beauty, Art & Design, Food & Beverages, and Entertainment.
Sponsors Venue Partner Media Partner
Application & Enquiry
You may also contact email@example.com or call +65 86567631 for enquiry.
WASABI Creation is a Singapore based company founded by Tong Cheuk Fung. It is an innovative consulting, business support, and project production company Singapore, creating awesome projects & events for bridging Japan and Singapore.
We help companies, governments, organisations and individuals to organise various types of projects and events to help them achieve their goals. We believe in creating revolutionary and attractive projects by combining creative design, effective communication, and the latest technology. With a cosmopolitan team and partners,
we believe WASABI Creation will be a one-of-its-kind
project management company in the world.
Business Consultation & Advisory
Business Matching & Partnership
Business Communication Training & Consultation
Internship & Professional Training & Education
Event Marketing & Production
Tourism & Culture Marketing
Film Festivals & Short Film Distribution
Past Events by WASABI Creation
Who should join in?
Manufacturers & Distributors of Japanese Products and Japan inspired products
・Lifestyle products・Food & Beverages
・Sake・Craft beer・Wine・Home decor
・Kitchen ware・Children's products・Crafts・Gadgets・Toys & Games・Fashion