Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
Tong Cheuk Fung
Japan & Asean business consultant/ travel/ lifestyle
About Tong
Tong Cheuk Fung is the CEO & Founder of WASABI Creation, a business consultant in bridging businesses between Japan & Asean, for new market expansion, and overseas marketing.
Born in Hong Kong, grew up in Singapore, started his career in Japan, Tong set up his own company in 2014 to support businesses with his cross-boarder experiences & diverse network across Japan & Asean.
Japan Travel
Tong travels to Japan every year for business trips & assignments, such as consulting for Japan inbound tourism, and influencer marketing. Even having lived in Japan for 5 years, Tong never fail to continue discovering amazing things from Japan.
Being multilingual, he is able to share his travel experiences in English, Japanese, Mandarin, & Cantonese.
Traveling in Asia
As a business consultant, Tong often travel to various Asian countries for business, networking and leisure.
Some of the places he frequents include Vietnam, Thailand, Myanmar, Indonesia, Malaysia, Philippines, Hong Kong, and Taiwan.
The streets, the locals' way of lives, history, heritage, crafts, food, and creativities are his sources of inspiration.
Online Presence
WASABI Creation newsletter (29,800)
1st LinkedIn account (30,600)
2nd LinkedIn account (10,700)
1st Personal account (5000)
2nd Personal account (1500)
WASABI Creation page (1170)
WASABI Colabo group (4900)
We Are One International Community in Kansai (5500)
Singapore Business Network group (7000)
Tong's Instagram (570)
Total outreach: 103,370
Newsletters
Newsletters are regularly sent out to WASABI Creation's clients, partners, and its business networks to share about the company's latest activities, and relevant business news and information.
From the many years into the business, the company has built a huge network across the globe.
Over the past 10 years of building business network online, Tong has built an online networking of professionals, such as CEOs, Managing Directors, Founders, Business owners from SMEs, as well as MNCs. This online professional network continues to grow.
Tong manages several Facebook groups and pages for different interest groups, sharing relevant information, and announcements.
On TV
In 2017, Tong was invited by Ishikawa Prefecture to participate in a travel TV show introducing Kanazawa, which was broadcasted over 10 countries in Asia.
Japanese Crafts Reborn
In 2018, Tong started WASABI Colabo, a project on new product design project by incorporating traditional Japanese crafts into modern everyday products by collaborating with designers and makers inside & outside of Japan.
Other Interests
Besides Japan, here are Tong's other interests:
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Motorcycle (class 2 license)
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Boating (leisure boat license)
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Mountain biking
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Multiculturism
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Coffee
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Food
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360 photography & video
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Nature & Outdoor
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Gardening
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Traveling
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Fitness