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Seminar: Business in Japan~
"Japanese Business Culture & Etiqutte" 
By WASABI Creation
Connecting Japan & ASEAN for casual & stimulating exchange of ideas in business.
A truly cross-border business networking event, first of its kind in Singapore.

If you think business card is just

a piece of paper with your name,

contact, and company logo on it,



Tong, CEO, WASABI Creation

Are you doing business with Japanese or

Working in a Japanese company?


From my professional experiences working in Japan as a fresh graduate, and working as a consultant, a business owner with Japanese clients and partners, I can conclude that as a non-Japanese, doing business with Japanese or working in a Japanese company has very unique challenges due to a very different set of culture, people relationships, practices, and values of the Japanese.

Many companies failed doing business with Japanese due to:

  • Wrong interpretation and assumption of other's interests and intention.

  • Different thinking and management methods.

  • A majority of the Japanese has never work with foreigners.

  • Lack of English proficiency and aging population, there has been

a certain amount of intellectual isolation from the rest of the world.

  • It’s a very bureaucratic country in many ways, with a dense

network of regulations, permissions, certifications, procedures,

offices and authorities with approval procedures for many things,

which don’t need approval in other countries.

  •  Many others.

Many non-Japanese left their jobs within two year while working

in Japanese company or in Japan due to:

  • Japanese managers have never work with non-Japanese staff.

  • Non-Japanese staff is treated the same as Japanese staff,

unable to excel their unique skills which the Japanese lacks.

Value on collectivism, harmony & loyalty by Japanese

company, conflict with individuality, flexibility, and meritocracy

values of non-Japanese staff.

  • Lack of clearly defined job scope forcing non-Japanese staff

to do work outside their responsibility and specialty.

  • Lack of performance base career path, due to seniority base

long term employment culture of Japanese companies.

  • Micro-management, lack of flexibility and trust towards non-Japanese staff.

  • Many others.

About the Seminar

Tong will be sharing from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong will be speaking from the episodes he had all these years, and cover some of the basics about "Japanese Business Culture & Etiqutte".

Session 1:

  • Japanese business culture 101, What does the Japanese value in the company?

  • Characteristics of Japanese company management.

  • Collectivism vs Individualism, Seniority vs Meritocracy,

  • Lifetime employment vs multiple career path

  • "WA" Japanese harmony


Session 2:

  • Exchanging business cards

  • Visiting & hosting a Japanese company

  • Useful Japanese expressions for business

Future topics:

  • Interpretation of Japanese body languages

  • Gift, dining, drinking, and entertaining

  • Decision making in Japanese companies

  • Setting up company in Japan

About the Instructor

Mr. Tong Cheuk Fung

Founder, WASABI Creation Pte Ltd

Business Consultant bridging businesses across Japan, Singapore, and the rest of Asia

Tong is the founder of WASABI Creation, a consulting company bridging businesses across Japan, Singapore, and other parts of Asia. He has supported Japanese companies in their businesses in Singapore, as well as helping Singapore companies in market entry to Japan. 


Tong started learning Japanese at 13 as a third language. At 15, during his first trip to Japan for homestay at Shizuoka, Hamamatsu, it opened his world to Japan, and the rest is history. He obtained JLPT N1 at 18, won the top prize for both "O" Level Japanese, and "AO" Level Japanese, as well as First Prize in Japanese Speech Contest Open Category when he was serving military service.

After graduation from National University of Singapore with a Chemical Engineering degree, Tong started his new life in Kyoto, Japan where he worked as a marketing engineer in a biodiesel manufacturing company. 2 years later, he joined a project management company in Osaka, where he helped in the launch of Knowledge Capital in Grand Front Osaka in Spring 2013.


In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan, Singapore, and the rest of Asia”. Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between businesses in Asia. WASABI Creation’s mission is to spice up Asia with a sprinkle of Japan’s wonders, just like the overwhelming taste and burning sensation of the green Wasasbi. More about Tong 

Event detail


Date:               1st March (Thu) Evening: 1900~2130

(opening 1830)

Venue:             WorkCentral, Brew House

Singapore Shopping Centre

190 Clemenceau Avenue

#06-03 Singapore 239924

Capacity:        50 people max

Fee:                $50 (bring a friend $40),

Refreshment, drinks, beer,

wine included

Language:       English

Dress code:     Smart casual

Registration:     HERE



1830~1915  Registration, Refreshment & Networking

1915~1945  Introduction & short presentation by speakers

1945~2000  Panel discussion by speakers and special guests

2000~2015  Questions & discussion from the participants

2015~2030  Quiz & Prizes

2030~2130  More drinks & Networking

2130            The End

About WASABI Insight

WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals. 


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Kindly pre-register for advance tickets for WASABI Insight

by 22nd Feb 2018 by clicking on"GET TICKET" on the right.


Due to limited seats and sold-out previous events, early

pre-registration online is advised.


For enquiry , kindly email to

Kindly fill in the form for the latest updates of our events.






About the Venue: WorkCentral

Every innovative idea should be given its shot; every creative entrepreneur should have his or her moment. We understand creating something from scratch is tough. Hence, here at Workcentral, we build a vibrant, purpose-driven community that works, learns, shares and grows together in a coworking space at Dhoby Ghaut, removing barriers that creators face in bringing their creative projects to life by connecting members to a selection of service provides such as awesome digital marketers & Brand Specialists, Business Owners or Angel Investors, empowering individual projects to reach its full potential.


Besides creating a vibrant and conducive coworking environment, we have specially created dedicated event spaces catering to mid to large-scale trainings, workshops and teambuilding. For more informaion, please visit or email to:

Past Speakers   

        Mr. Deny Rahardjo           Mr. Sham Alexandra          Mr. Dennis Quek Business        Mr. Tee Wee Ang                    Mr. Edric Ho                       Mr. Melvin Goh

     Kinerja International            DHL eCommerce                             I2R A*Star                        KOOKI Pte Ltd                Lever & Punch Pte Ltd      Have Halal, Will Travel

         Mr Akihiko Koga               Mr Hideaki Fujiyama                    June Shaul                          Emily Maynade                   John Fitzpatrick                    Yasuyuki Kita

Japan Food Culture         Lingua Franca Holdings                         LinkedIn                                  LinkedIn                  Amazon Web Services   Yamada Business Consulting                                                                       

     Mr. Shinya Yokoyama          Ms. Ayumi Fujishiro           Mr. Makoto Yamataka           Mr. Mitsuru Narita                   Mr. Craig Tan                      Mr.Kengo Sakai

       Halal Media Japan                 IPPIN Cafe Bar                    East Japan Railway            Ishikawa Prefecture          Ishikawa Prefecture               D&N International

         Mr. Kengo Fukui             Mr. Yoshinori Ichikawa        Mr. Mitsuhiro Nakao             Mr. Rene Paulesich           Ms. Evangeline Neo            Mr. Tong Cheuk Fung

Chitose Agriculture Initiative               UUUM                                    UUUM                                      UUUM                                  Evacomics                       WASABI Creation

             Ms. Keiko Ueki                  Mr. Yuta Asayama            Ms. Evangeline Leong             Mr. Adrian Chan          Mr. Takuyuki Fukumoto         Mr. Takehiro Yasui

            euglena Co. Ltd                   euglena Co. Ltd           Kobe Global Technologies           Popup Angels                     euglena Co. Ltd                    euglena Co. Ltd

          Mr. Toshiaki Ejiri                     Mr. Mike Lim    

            WACA Pte Ltd                          Social4You

Past WASABI Creation Events

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