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"Branding & Packaging: Customers First!
- Branding your business for new market entry
24th January 2019 (Thu) 19:00 -21:00, 
120 Robinson Rd, #15-01 JustCo, Singapore 068913

In recent trends, there has been a fresh approach to branding that has revolutionised the way businesses engage with their target audiences. The approach is a human-centric process that shifts power back to the consumer to drive innovation for the business. We will share our experiences in the importance of customer insights as the foundation to building a brand, especially for new entry in a crowded marketplace.


These will be illustrated through case studies of current brands that were homegrown in Japan, but have successfully gained entry to new markets with different needs and aspirations. The themes covered will be Human-centric design, Finding the Gap, and Localisation.


About the Speakers


Jemima Song

- Co-director / Design Director - The Ingenious Company

Jemima has been a part of the Ingenious creative team for 6 years, after graduating from NTU School of Art, Media and Design majoring in Visual Communication in 2012. She has designed and managed for major clients such as P&G, Pokka, Takara Shuzo and ONI Global, and has helped build the current team with new capabilities in Branding and Brand Strategy.


Jemima believes that design can be used as a positive and effective communication tool for humankind. She aspires towards experiences that connect the creator to the end-user, one that thoughtfully contributes to their lives. Her personal research interests are visual cultures and philosophies, especially from the Asian culture, and seeks to bring this past knowledge and its relevance into the future of design.

Soh Ju Hu

- Strategist - The Ingenious Company

In 2017, Ju Hu joined The Ingenious Company to strategise and transform the agency, for relevancy in the ever-changing FMCG sector. Using lean principles, he has improved and managed the business by developing new core competencies to provide more value-added services. Currently, he strategises Ingenious’ creative processes and translates it into business impact for Ingenious’ clients.


Over the years, Ju Hu has worn many hats in consulting for both Start-ups and SMEs to transform their businesses. With never-ending optimism and some foolishness, Ju Hu believes business and innovation can ignite positive change for a better world. From working with many businesses owners in areas of education, retail, logistics and design, it became an advantage to understand new businesses better and faster to effectively formulate strategies and solutions.



1830~1915 Registration, Refreshment & Networking

1915~2000 Introduction & short presentation by speakers

2000~2015 Questions & discussion from the participants

2015~2030 Quiz & Prizes

2030~2100 More drinks & Networking

2100 The End

Event detail


Date:               24th January 2019 (Thu) 1900~2100

Venue:             120 Robinson Rd, #15-01 JustCo, Singapore 068913

Capacity:        50 people max

Fee:                $40 (pre-registration), $50 (at door), Dinner will be served

Dress code:     Smart casual

Registration:     HERE


About The Ingenious Company


The Ingenious Company is a design agency specialising in Branding, Packaging and Brand Strategy for FMCG categories. Since 2010, The Ingenious Company has been developing successful brands for both MNCs and SMEs from Japan to Singapore and across the South Asian region.

The Ingenious Company is born from a Japanese Design Firm called IDA in 2010 in Singapore. Initially created to bring the strong expertise of Japanese Brand packaging in the APAC region. The Ingenious Company dissociate itself by integrating the best of the 2 worlds, the Japanese quality in Design and attention of details and the rich multi-cultural heritage of Singapore and role in the region to act as a knowledge platform.

About the Host


Mr. Tong Cheuk Fung

Founder, WASABI Creation Pte Ltd

Business Consultant bridging businesses across Japan, Singapore, and the rest of Asia

Tong is the founder of WASABI Creation, a consulting company bridging businesses across Japan, Singapore, and other parts of Asia. He has supported Japanese companies in their businesses in Singapore, as well as helping Singapore companies in market entry to Japan. 


In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan, Singapore, and the rest of Asia”. Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between businesses in Asia. 

About WASABI Insight

WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals. 



Kindly pre-register for advance tickets for WASABI Insight

by 17th January 2019 HERE


Due to limited seats and sold-out previous events, early pre-registration online is advised.

For enquiry , kindly email to

Past Speakers   

        Mr. Deny Rahardjo           Mr. Sham Alexandra          Mr. Dennis Quek Business        Mr. Tee Wee Ang                    Mr. Edric Ho                       Mr. Melvin Goh

     Kinerja International            DHL eCommerce                             I2R A*Star                        KOOKI Pte Ltd                Lever & Punch Pte Ltd      Have Halal, Will Travel

         Mr Akihiko Koga               Mr Hideaki Fujiyama                    June Shaul                          Emily Maynade                   John Fitzpatrick                    Yasuyuki Kita

Japan Food Culture         Lingua Franca Holdings                         LinkedIn                                  LinkedIn                  Amazon Web Services   Yamada Business Consulting                                                                       

     Mr. Shinya Yokoyama          Ms. Ayumi Fujishiro           Mr. Makoto Yamataka           Mr. Mitsuru Narita                   Mr. Craig Tan                      Mr.Kengo Sakai

       Halal Media Japan                 IPPIN Cafe Bar                    East Japan Railway            Ishikawa Prefecture          Ishikawa Prefecture               D&N International

         Mr. Kengo Fukui             Mr. Yoshinori Ichikawa        Mr. Mitsuhiro Nakao             Mr. Rene Paulesich           Ms. Evangeline Neo            Mr. Tong Cheuk Fung

Chitose Agriculture Initiative               UUUM                                    UUUM                                      UUUM                                  Evacomics                       WASABI Creation

             Ms. Keiko Ueki                  Mr. Yuta Asayama            Ms. Evangeline Leong             Mr. Adrian Chan          Mr. Takuyuki Fukumoto         Mr. Takehiro Yasui

            euglena Co. Ltd                   euglena Co. Ltd           Kobe Global Technologies           Popup Angels                     euglena Co. Ltd                    euglena Co. Ltd

          Mr. Toshiaki Ejiri                     Mr. Mike Lim    

            WACA Pte Ltd                          Social4You

Past WASABI Creation Events

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