Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
Event Marketing & Customer Engagement
Marketing, Branding, Positioning, Customer Engagement, Prospecting, Lead-generation, Product showcase, Surveying, and targetted selling, all can be done in a single event hosted by your company
Produced by WASABI Creation
Introduction
WASABI Creation is specialized in organizing events with targeted attendees for B2B businesses for event marketing and customer engagement. While most event companies put up wonderful venue setup, audio & visual, food & beverages, WASABI Creation takes many steps further by ensuring the right people turn up at the door, helping our clients to engage these prospects, and eventually converting them to actual sales. Our focus is to position our clients as the subject experts in their domains, and build a fan base of prospects, customers, and partners from these marketing events.
Value Proposition
Targeted event marketing to ensure the right people will attend the event to achieve the goal of the client such as:
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Warm lead generation
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Positioning of the company
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Raising brand awareness
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Maintaining customer relationship
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Showcasing new products & services
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Customer education
Output for our clients
Tangible:
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A contact list of targeted prospects which include: company name, name of person, job title, email address (including those who attended the event and those absent)
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Name cards of participants at the event
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Survey result received at the event on participants’ interests and needs of our client’s products and services.
Intangible:
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Positioning for our client as the subject expert in the particular field
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Increase brand awareness of our client among existing customers, new prospects, and the industry
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An effective opportunity to get in touch with old prospects that yet to have any business relationship
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Putting the staff as the faces of the company to foster better relationship with customers
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Opportunity to showcase our client’s products, services, and capability to many prospects at the same time
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Opportunity to educate customers on new products and services of our client
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Reduce cold-calling and create warm-leads to be converted to sales
Work Flow
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A meeting with our client to find out about their business, their market segment, and their goals
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Submit proposal for the event concept
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Finalizing the event details
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Event planning
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Request information, design work, and necessary materials for event preparation
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Commencement of targeted marketing
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Preparation for the event
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Update client about event registration status towards the event date
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Briefing & training for client on the following topics to be conducted by professional trainers: (Optional)
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How to Benefit from Networking Events & Engaging Customers
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Logical Presentation & Public Speaking
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Solution Selling & Question Method
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Event execution
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Post event follow up with new prospects by client
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Setting up appointment with new prospects by client
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Evaluation of event result
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Preparation for the next event
Past events
1. Client: HR Consultancy & Corporate training company
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Event type: Seminar & Networking
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Target audience: HR Managers, Managing Directors
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Number of participants: 58
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Number of new prospects: 39 (67%)
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Preparation time: 1month
2. WASABI Insight 1
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Partner: LinkedIn
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Event type: Seminar & Networking
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Target audience: Japanese companies & other company with interest in Japan
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Number of participants: 150
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Number of new prospects: 100 (66%)
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Preparation time: 3month
3. WASABI Insight 2
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Partner: Amazon Webservices
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Event type: Seminar & Networking
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Target audience: Japanese companies & other company with interest in Cloud computing, IT, and Japanese market
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Number of participants: 70
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Number of new prospects: 45 (64%)
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Preparation time: 2month
Cost
There will be a “basic event organizing fee” for covering the cost of the event. However, more importantly, we focus on the number of new prospects, reconnecting old-leads, and building customer relationship that we can achieve for our clients. We ensure that these new prospects qualify the requirement set out by our clients.
Each quotation is unique base on the requirements from our clients.
Contact Us:
Email: hi@wasabicreation.com
Tel/ Whatsapp: +65 865 67631 (Singapore)
Line: hamamatsu1999
WeChat: UncleTongcf
WASABI Creation Pte. Ltd.
190 Clemenceau Avenue
#06-03 Singapore 239924
