Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
-
Japanese business culture 101, how are the Japanese thinking?
-
Exchanging business cards
-
Visiting & hosting a Japanese company
-
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
vol.12
"Branding & Packaging: Customers First!
- Branding your business for new market entry
24th January 2019 (Thu) 19:00 -21:00,
120 Robinson Rd, #15-01 JustCo, Singapore 068913
In recent trends, there has been a fresh approach to branding that has revolutionised the way businesses engage with their target audiences. The approach is a human-centric process that shifts power back to the consumer to drive innovation for the business. We will share our experiences in the importance of customer insights as the foundation to building a brand, especially for new entry in a crowded marketplace.
These will be illustrated through case studies of current brands that were homegrown in Japan, but have successfully gained entry to new markets with different needs and aspirations. The themes covered will be Human-centric design, Finding the Gap, and Localisation.
About the Speakers
Jemima Song
- Co-director / Design Director - The Ingenious Company
Jemima has been a part of the Ingenious creative team for 6 years, after graduating from NTU School of Art, Media and Design majoring in Visual Communication in 2012. She has designed and managed for major clients such as P&G, Pokka, Takara Shuzo and ONI Global, and has helped build the current team with new capabilities in Branding and Brand Strategy.
Jemima believes that design can be used as a positive and effective communication tool for humankind. She aspires towards experiences that connect the creator to the end-user, one that thoughtfully contributes to their lives. Her personal research interests are visual cultures and philosophies, especially from the Asian culture, and seeks to bring this past knowledge and its relevance into the future of design.
Soh Ju Hu
- Strategist - The Ingenious Company
In 2017, Ju Hu joined The Ingenious Company to strategise and transform the agency, for relevancy in the ever-changing FMCG sector. Using lean principles, he has improved and managed the business by developing new core competencies to provide more value-added services. Currently, he strategises Ingenious’ creative processes and translates it into business impact for Ingenious’ clients.
Over the years, Ju Hu has worn many hats in consulting for both Start-ups and SMEs to transform their businesses. With never-ending optimism and some foolishness, Ju Hu believes business and innovation can ignite positive change for a better world. From working with many businesses owners in areas of education, retail, logistics and design, it became an advantage to understand new businesses better and faster to effectively formulate strategies and solutions.
Programme
1830~1915 Registration, Refreshment & Networking
1915~2000 Introduction & short presentation by speakers
2000~2015 Questions & discussion from the participants
2015~2030 Quiz & Prizes
2030~2100 More drinks & Networking
2100 The End
Event detail
Date: 24th January 2019 (Thu) 1900~2100
Venue: 120 Robinson Rd, #15-01 JustCo, Singapore 068913
Capacity: 50 people max
Fee: $40 (pre-registration), $50 (at door), Dinner will be served
Dress code: Smart casual
Registration: HERE
About The Ingenious Company
The Ingenious Company is a design agency specialising in Branding, Packaging and Brand Strategy for FMCG categories. Since 2010, The Ingenious Company has been developing successful brands for both MNCs and SMEs from Japan to Singapore and across the South Asian region.
The Ingenious Company is born from a Japanese Design Firm called IDA co.ltd. in 2010 in Singapore. Initially created to bring the strong expertise of Japanese Brand packaging in the APAC region. The Ingenious Company dissociate itself by integrating the best of the 2 worlds, the Japanese quality in Design and attention of details and the rich multi-cultural heritage of Singapore and role in the region to act as a knowledge platform.
www.theingenious.co
About the Host
Mr. Tong Cheuk Fung
Founder, WASABI Creation Pte Ltd
Business Consultant bridging businesses across Japan, Singapore, and the rest of Asia
Tong is the founder of WASABI Creation, a consulting company bridging businesses across Japan, Singapore, and other parts of Asia. He has supported Japanese companies in their businesses in Singapore, as well as helping Singapore companies in market entry to Japan.
In 2014, after spending 5 years in Japan, Tong returned to Singapore to set up WASABI Creation, for “creating awesome projects between Japan, Singapore, and the rest of Asia”. Tong’s goal is to make WASABI Creation the catalyst for creating business opportunities, developing close relationships, and explore possibilities between businesses in Asia.
About WASABI Insight
WASABI Insight is a regular social networking event for bridging Singapore & Japan in terms of Business, Culture, & Talents, in order to enhance interaction & exchange of ideas between Singaporeans, Japanese, as well as other expatriate professionals.
Registration
Kindly pre-register for advance tickets for WASABI Insight
by 17th January 2019 HERE
Due to limited seats and sold-out previous events, early pre-registration online is advised.
For enquiry , kindly email to hi@wasabicreation.com
Past Speakers
Mr. Deny Rahardjo Mr. Sham Alexandra Mr. Dennis Quek Business Mr. Tee Wee Ang Mr. Edric Ho Mr. Melvin Goh
Kinerja International DHL eCommerce I2R A*Star KOOKI Pte Ltd Lever & Punch Pte Ltd Have Halal, Will Travel
Mr Akihiko Koga Mr Hideaki Fujiyama June Shaul Emily Maynade John Fitzpatrick Yasuyuki Kita
Japan Food Culture Lingua Franca Holdings LinkedIn LinkedIn Amazon Web Services Yamada Business Consulting
Mr. Shinya Yokoyama Ms. Ayumi Fujishiro Mr. Makoto Yamataka Mr. Mitsuru Narita Mr. Craig Tan Mr.Kengo Sakai
Halal Media Japan IPPIN Cafe Bar East Japan Railway Ishikawa Prefecture Ishikawa Prefecture D&N International
Mr. Kengo Fukui Mr. Yoshinori Ichikawa Mr. Mitsuhiro Nakao Mr. Rene Paulesich Ms. Evangeline Neo Mr. Tong Cheuk Fung
Chitose Agriculture Initiative UUUM UUUM UUUM Evacomics WASABI Creation
Ms. Keiko Ueki Mr. Yuta Asayama Ms. Evangeline Leong Mr. Adrian Chan Mr. Takuyuki Fukumoto Mr. Takehiro Yasui
euglena Co. Ltd euglena Co. Ltd Kobe Global Technologies Popup Angels euglena Co. Ltd euglena Co. Ltd
Mr. Toshiaki Ejiri Mr. Mike Lim
WACA Pte Ltd Social4You
Past WASABI Creation Events
