All about Japan



Produced by WASABI Creation

WASABI Fiesta 

  • Wix Facebook page

About WASABI Fiesta


WASABI Fiesta is a quarterly event over the weekend, showcasing 

beautiful Japanese products, holding seminars on various topics, workshops,

and organising parties to people in Singapore. The event provides

a platform for visitors to "See", to "Taste",  to "Play", to "Learn", to "Wear", to "Do",

and to "Experience" all about Japan.


All products and contents are carefully curated by WASABI Creation  

to ensure that  all visitors will have quality time and memorable experience

at the event. It is a platform for amazing Japanese products & services to

be showcased  in Singapore for sales and business opportunities.

Date & Time:  24 Mar 2018, Saturday 1000~2200


Venue:            Workcentral 190 Clemenceau Avenue #06-03 Singapore 239924

(2min from Dhoby Ghaut MRT station)


Tickets:           Online registration


Organiser:      WASABI Creation Pte Ltd


Exhibitors:     ・Lifestyle & Home Décor・Kids & Family・Food & Beverages

                          ・Fashion & Beauty・Sports & Outdoor・Health & Nutrition

                          ・Travel & Cultural・Art & Design・Traditions & Crafts


Visitors:          500 locals & expatriates

Topics & Themes

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・Middle to high income individuals

・Young working adults (20s~30s) to senior executives (40s~50s)

・Local Singaporeans & foreign expatriates

・Singles, Couples & Families

・People who seek ・quality living・enriching lifestyle・health for

body & mind・new innovations・the latest trends.

・People who are interested in ・Japan・Travel・Culture・Quality products

・Home décor・Furniture・Art・Design・Crafts・Fashion

・Food & Beverages・Beauty・Fashion・Nutrition・etc

The Experiences

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What is happening?

1. Exhibition: Japanese brands, products, and services are welcome to exhibit at the event to introduce their brands directly to the visitors. Besides Japanese brands, other interesting Japan inspired products and services are also welcome.

2. Presentation: Companies have the opportunity to do presentations as the subject of experts to share their knowledge and experiences, while introducing their brands to the audience. Activities, panel discussions, food tasting, games & prizes can be included to make it more engaging for everyone.

3. Workshops: If you have a skill to share, a course to introduce, or a demonstration to show how your products & services work, you may wish to hold a workshop in one of the many meeting rooms for a face-to-face interaction with your participants. 


4. Pop-up stores: Transform the space into a pop-up store to give a complete brand experience to your visitors! A pop-up cafe, pop-up bar, pop-up salon, pop-up cinema, pop-up snack kiosk, it is all about creativity and innovation!


5. Fukubukuro: Sponsor some goodies to be included in the gift bags for the visitors to know more about your brand, and try out your products. We will make sure they will visit your booth to discover more about your brand.


6. Live demonstrations: If your brand is about crafts & skills, you may do a live demonstration at your booth, and invite visitors to have a first hand experience in your trade, as you share with them stories behind your brand.


7. Performance: Sponsor a performance to showcase your brand where the limelight is. Let the performers carry your fashion label, let them endorse your premium sake, allow everyone how your products will shine together with the performers on stage. 

About the Venue

Workcentral is a coworking space located at Dhoby Ghaut, right next to Orchard Road, which is the center of Singapore's shopping district. Since 2016, it is home to 200 international companies, start-ups, and entrepreneurs, with a well mix of expatriates and locals in the community.


The interior is stylishly designed with the purpose of functionality and to promote interaction between individuals in the community.


Workcentral will be providing 1200 square meters of indoor spaces, event hall, café space, meeting rooms, as well as dinning hall for WASABI Fiesta event. Booths will be beautifully setup and transform these spaces into a marketplace for new discoveries, and new experiences.

What makes WASABI Fiesta

different from other exhibitions?


Lower Cost, Higher Return!

  • Instead of expensive convention center and exhibition hall, we utilise existing community spaces which are centrally located, stylishly designed, and shared by existing communities. Now companies can enjoy lower exhibition fee, while they reach out to new segments of customers.

Singaporean & foreigners' perspective

  • The event is organised by WASABI Creation, a Singapore company with deep knowledge and understanding of Japan. Its strength is to position and present Japanese products in an attractive and desirable manner from the perspective of Singaporeans and foreigners.

Highly targeted audience

  • Only the target audience will visit the event by buying tickets online and on-site. This will prevent irrelevant visitors from disrupting the event, and have a higher conversion rate of visitors to customers with actual sales.


We save your time & effort

  • With our many optional and affordable supports such as product photography, social media marketing, influencer marketing, product review article & video, booth design & setup, sales staff, bilingual emcee, etc, only minimal manpower and preparation will be required from your side.


Unique venue

  • Instead of the usual trade exhibition halls which are standard, boring, and not creative, our venue is stylishly designed with contemporary furniture, ambience lightings, stylish layout, and creatively setup to provide an extraordinary event experience to all the senses.  


Stylish booths

  • We make sure all our exhibitors' booths are stylishly designed and beautifully setup to give an extraordinary experience to the visitors. From the signage, product display, wall decoration, flooring, carpets, display shelves, to lightings, they are all carefully designed and put together to impress interested customers.

Wide variety of activities

  • Besides products exhibitions, there will also be seminars, workshops, performances,  presentations, live demonstrations, food & drinks, galleries, culture experiences, quiz & games, music, and party. There are something for the family, the young, the seniors, and for everyone. 

Offline event & Online shop

  • Besides showcasing and making sales of Japanese products at the event, you may also put up your products on our online shop, so that customers can purchase your products 365 days a year.


Regularly held event

  • While most events are one-off or held once every year, WASABI Discovery is organised every quarter to provide continuous excitement to the communities in Singapore. Each event will showcase new products, new brands, and new programs to keep visitors returning to the event every time.

   Why Singapore?

・The top 10% of Singapore households had incomes of S$10,543 per member

     per month


・Median household income from work in 2015 is S$8,666


・Median Gross Monthly Income From Work of Full-Time Employed Residents

     in 2016 is S$4056


・The average household expenditure on clothes, footwear, personal care

    services such as hairdressing, and alcoholic beverages etc is S$1000 per

    month. (Source: Department of Statistics Singapore)

People in Singapore are always looking  for new events, bazaar, festivals, and carnivals to  find out the latest Trends, Products, Fashion & Beauty,  Art & Design, Food & Beverages, and Entertainment.

The Fair
The Expats Fair
Market for Artists & Designers
Affordable Art Fair
PasarBella Food Fair
Public Garden
Boutique Fair
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1. Marketing Channels:

  • Email newsletter (12200 outreach)

  • Facebook (9500 outreach)

  • Peatix followers (350 outreach)

  • Media press release

  • Exhibitors' networks

  • Partners' networks


2. Product Reviews:

  • Reviews of your products will be made to create an editorial & Youtube video to be shared on the event page, newsletter, and social media.

3. Company Interviews:

  • Exhibiting companies will be interviewed by our marketing team to find out the history, the philosophy, the technology, and the interesting application and functionality of the products.

  • The interviews will be shared on the event page, newsletter, and social media.

4. Press Release & Media Invitation: 

  • Press release will be sent out to all major media and web-portals, and invite the media to attend the opening event, and highlighted events.

The Spaces

Exhibition Space

  • It is a raw space within the venue, you are free to setup your booth as creative as you wish. Or you may engage our Booth Design service. You may choose the location on a first come first serve basis.

Main Stage Presentation

  • Product demonstrationSubject expert sharing

  • Interactive activities, Quiz & Prizes

Cafe Area

  • Pop-up cafeFood & Drink tastingSake seminarTea seminar

Bar Counter

  • Beer seminar, Wine seminar

  • Craft workshop

  • Sales of snacks and drinks

Seminar Room

Workshop space

Performance Area

  • J-POPBand music, DanceMusic instruments

  • Tea ceremony demo

  • Craft making

Gallery Space

  • Photo, Art exhibition & sales

Casual Seminar Room

The Program


Saturday 1000~2200

1000                     Open door, Exhibition time

1000~1100         Breakfast Presentation by exhibitor, Quiz & Prizes

1100                     Exhibition & Party time

1230                     Performance   

1300~1400         Lunch Presentation by exhibitor, Quiz & Prizes

1400                     Exhibition & Party time

1530                     Performance

1600~1700         Afternoon-tea Presentation by exhibitor, Quiz & Prizes

1700                     Exhibition & Party time

1730                     Performance

1900~2000         Dinner Presentation by exhibitor, Quiz & Prizes

2000                     Exhibition & Party time

2130                     Performance

2300                     The End

Workshops & Seminars:

1000~1130         Workshop & Seminar session 1

1200~1330         Workshop & Seminar session 2   

1400~1530         Workshop & Seminar session 3

1600~1730         Workshop & Seminar session 4

1800~1930         Workshop & Seminar session 5

2000~2130         Workshop & Seminar session 6

2200~2330         Workshop & Seminar session 7


Sponsors                                    Venue Partner                                          Media Partner

Supporting Partners   


Application & Enquiry


You may also contact hi@wasabicreation.com or call +65 86567631 for enquiry.

The Organiser

WASABI Creation is a Singapore based company founded by Tong Cheuk Fung. It is an innovative consulting, business support, and project production company Singapore, creating awesome projects  & events for bridging Japan and Singapore.

We help companies, governments, organisations and individuals  to organise various types of projects and events to help them  achieve their goals. We believe in creating revolutionary and attractive projects by combining creative design, effective communication,  and the latest technology. With a cosmopolitan team and partners,

we believe WASABI Creation will be a one-of-its-kind

project management company in the world.


  • Business Consultation & Advisory

  • Business Matching & Partnership

  • Business Communication Training & Consultation

  • Internship & Professional Training & Education

  • Event Marketing & Production

  • Tourism & Culture Marketing

  • Film Festivals & Short Film Distribution

Past Projects

Past Events by WASABI Creation

Who should join in?

1. Manufacturers & Distributors of Japanese Products and Japan inspired products.

2. Workshop instructors & everyday people with skills, knowledge, and passion to share with others.

・Lifestyle products・Food & Beverages​

・Sake・Craft beer・Wine・Home decor

・Kitchen ware・Children's products・Crafts・Gadgets・Toys & Games・Fashion




Contact Us: EMAIL: hi@wasabicreation.com TEL: +65 8656 7631 LINE: HAMAMATSU1999 WECHAT: UncleTongcf

WASABI Creation Pte. Ltd. 6 Raffles Boulevard, Marina Square, JustCo, #03-308 Singapore 039594