Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
WASABI Enterprise~
シンガポールの日本人起業家、日系ベンチャー企業を垣間見る
Produced by WASABI Creation
Text by Kurumi Takayanagi, Undergraduate, Shizuoka Univeristy
1902年の創業より、ムラヤマは大規模事業を対象とした展覧会、記念事業関連のサービスを103年にわたり手がけてきました。ムラヤマの専門は式典、テーマパーク、国際スポーツ大会などの大規模イベントです。
シンガポールでは、日本でのこれまでのビジネスとは方向性を変えて、仕事をムラヤマ自らがオーガナイズしていきたいです。今後はコンサル事業に加え、マーケティング、マッチングをベースに事業を展開する予定です。
〜世界にWOW!を生み出す〜
世界と日本をつなぐムラヤマ・シンガポール
現段階ではまだ始まったばかりで実績と呼べるものはありませんが、これから１、２年以内に事業をつくっていって、それを段階的に大きくしていけたらと考えています。
そしてシンガポールを足がかりとして東南アジア全域に拡張していきたいと考えています。中国市場参入の後、ムラヤマがシンガポールを事業拠点とした主な理由は、ベントオーガナイザーの数が多いことと多くの国際的な企業の東南アジアでの活動拠点・意思決定の場であることです。
（日本とシンガポールの相違点・相似点について）
ビジネスにおける日本とシンガポールの相違点に関しては、一番感じたのはスピードが速いことです。中国でもそれは感じていましたが、シンガポールではそれがより顕著であると感じました。またかなり個人主義的な社会で自由が与えられている分、リスクが大きい。そういう意味での緊張感は常に感じています。ムラヤマをどれだけはやくシンガポールに同化させていくかが今後の課題です。
共通点としては、ホスピタリティーは非常に近いと思います。サービスを受けても違和感がありません。みなさん親切で丁寧、一生懸命だなと感じます。
驚いたことは、シンガポール人の生活のあらゆる場面でスマートフォンが普及していることです。実際に、スマートフォンがないと何もできません。例えば、銀行での手続きにもスマートフォンが必要です。日本でもそのような状況に出会うかもしれませんが、手作業で行われるのがまだ一般的です。
まだビジネスで何かに困っているという段階ではありませんが、お酒が頻繁に飲めないのは辛いですね（笑）。日本人はお酒が好きな人が多いんですけど、シンガポールは値段も高いしお酒を飲まない人が多く、飲みにくいところがあります。
シンガポールでは日本と東南アジアをマッチングするということをやっていきたいと考えています。日本の色んなおもしろいコンテンツを発信していくことは勿論ですが、日本市場参入を目指している東南アジアの企業のサポートにも力を入れていきたいです。ご興味のある方はぜひご相談いただければと思います。
（メッセージ）
麻生氏は、WASABI Creation は新しいがプロフェッショナルかつ躍動的な企業であり、シンガポールで事業拡張する際はぜひ一緒に仕事を続けていきたいと言ってくださいました。
ムラヤマの願いは事業を通じて日本とシンガポールを含む東南アジアの絆を強くすることです。ムラヤマは、同じ考えあるいは事業に興味を持っている人々からの支援を得たいと考えています。ムラヤマはコンサルティングを通して、どんな問題や障害もお客様とともに克服していきます。シンガポールに進出してからまだ日は浅いですが、ビジネスについての知識は十分です。ムラヤマのサービスに興味を持たれた方はぜひご相談ください！どんなコンサル、相談も大歓迎です！
（麻生氏について）
日本では電力会社、広告代理店、愛地球博などのお仕事に長年携わってきました。
シンガポールでは新事業として、新しい実績をつくっていかなくてはなりません。非常に険しい道ではあると思いますが、できる限り短いスパンで乗り越えていくことでムラヤマの大きくしていけたらと思います。
趣味は写真です。最近では公園に行って夕焼けを撮りました。自然は時間などの色んな条件によって印象が変わるのでおもしろいです。
（メッセージ）
シンガポールと日本は長い間交流があって、お互いの良さを学びながら成長してきた側面があると思います。経済成長においては、非常に似たような歴史を辿っているように思います。でももっと深いレベルでマッチングしていけると思うので、日本の良さとシンガポールの良さを知っている我々がお手伝いできたらいいですね。また同じことを感じている方ともお仕事をしていきたいです。
ムラヤマシンガポールは１０月２８日サンテックコンベンションセンターにでイベントを開催されます。
“Japan’s Energy Risk Control Technology for ASEAN’s Environmental Sustainability”
http://eventregist.com/e/energyriskcontrol
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