Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
-
Japanese business culture 101, how are the Japanese thinking?
-
Exchanging business cards
-
Visiting & hosting a Japanese company
-
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
WASABI 企业专栏~
一览日本企业家和创业者在新加坡的那些年，那些事
Produced by WASABI Creation
～让世界为之惊叹～
连接世界与日本的MURAYAMA SINGAPORE
By Lim Shi Hui, Undergraduate, NUS School of Business
MURAYAMA（村山）株式会社于1902年创立，是拥有103年历史的举办各种展览会，活动典礼，和相关业务的大型制作公司。MURAYAMA专注于活动典礼，主题公园，大型展览会等等的策划于举办，例如国际足球交流活动这样的体育运动相关的全国性大型活动典礼。主题公园相关活动是MURAYAMA主要业务之一。现在最受欢迎的就是日本环球影城的哈利・波特主题，那边的所有场地场景都是由MURAYAMA来设计完成的。
这次MURAYAMA进入新加坡市场，想继续传承MURAYAMA一百多年悠久的历史。但是在公司的主营业务上，会开展一些在日本没有涉及到的业务。像是业务推广，组织活动，还有咨询业务，想以这些为中心来开展在新加坡的事业。当然不仅仅是在新加坡，MURAYAMA会把整个东南亚做为一个大的市场来拓广事业。
在新加坡来设立公司是有MURAYAMA日本公司组织构成上的需要这一原因。因为在东南亚地区，新加坡有很多活动承办商，而且有很多互相之间都有关联的国际大型企业，从这一点考虑，MURAYAMA选择了新加坡来作为进军东南亚的第一个市场。但是拓宽事业的市场当然不仅仅在新加坡，可能会是整个东南亚。东南亚是继中国之后进军的第二个海外市场，正如很多日本企业一样，MURAYAMA进入了中国市场之后也会想要拓宽市场到东南亚。
关于MURAYAMA新加坡事业拓展的进展，依然在刚刚开始的阶段。还没有具体到要以怎样的形式，要有多少成绩。MURAYAMA的新加坡负责人会从每一个细节开始累计他们在新加坡的业绩。
MURAYAMA新加坡分公司的总经理麻生勝先生表示，因为MURAYAMA（新加坡）想向亚洲介绍日本有趣的东西，当然也想辅助对日本感兴趣的东南亚国家的企业进入日本市场。所以来到新加坡之后，对于这些感兴趣企业和公司会想要跟他们合作或者是让他们介绍更多相关的信息。
关于在新加坡的发展计划，MURAYAMA（新加坡）会用一两年的时间来成立并逐渐扩大我们的几个主营业务。麻生勝经理说他们最大的目标是分阶段的慢慢扩大在新加坡的事业。例如在第一年成立这个业务，在第二年里把它逐渐扩大，而不是一下子就把它做成很大规模。
说到在日本经营公司和在新加坡的区别，麻生勝经理感触最深的是新加坡的节奏更加的快。在中国的时候就已经感觉到节奏很快，来到新加坡之后这种感觉更加强烈。这是一个个人主义很强的社会，所以更加的自由，但反 过来想风险就会更大，对于这一点他一直都会感到紧张。所以，MURAYAMA（新加坡）怎样融入新加坡特有的文化是我们今后需要面临的课题。
他觉得新加坡当然也有跟日本相似的地方。例如在服务行业，让他感到跟日本没有什么差别。虽然花销会比较高，但是这方面跟在日本的感觉很相似。感觉大家都很友好，对人很有礼貌，很努力工作，不仅仅是华人，马来人也对人非常亲切。
而且在新加坡的生活中，让他感觉惊讶的是用智能手机可以进行生活中大大小小的事情，没有智能手机的话仿佛无法在这个国家生活。例如去银行办理业务业务的时候，需要手机接受验证码才能顺利进行，感觉好像所有事情都要借助于智能手机。不管是智能手机，还是笔记本电脑，WI－FI，互联网，这个国家在这一方面正在很快的发展。日本当然也有类似这样的情况，但是在日本需要手动操作的部分仍然比较多。
在新加坡不能经常喝酒让他感到有点儿不适应。因为很多日本人都很喜欢喝酒。相对比较新加坡人好像没有那么喜欢喝酒。可能是因为贵或者是别的什么原因，和日本比起来最大的区别就是喝不到酒。
关于MARUYAMA（新加坡）今后的计划，麻生勝经理表示，WASABI Creation是一个年轻但非常专业并且具有活力的公司，在今后新加坡的事业拓展中想继续跟WASABI Creation合作。因为MURAYAMA（新加坡）想通过他们的业务加强日本和东南亚，新加坡之间的联系，如果有相同想法，或者对他们的想法感兴趣的人，希望能够得到这些人的支持。MURAYAMA（新加坡）也会涉及这方面的咨询业务，希望可以和客户们一起去面对机遇和挑战。虽然是刚刚进入新加坡市场，但MURAYAMA并不是对新加坡完全不了解，因为他们依然有很多很棒的合作伙伴，所以请对MURAYAMA的业务感兴趣的人放心跟他们合作。欢迎随时跟MJRAYAMA咨询和商谈！
麻生 勝
一直工作于日本村山（MURAYAMA）公司。
因为麻生勝经理打算把在日本没有开展过的业务做为在新加坡的新业务从零开始发展，所以他不仅会利用在此之前的经验，更加会利用在新加坡得到的完全不同以往的经历来创立新事业。他知道这样存在很大风险，但是解决这一问题，并且在短时间内快速在新加坡的事业发展壮大起来是他在新加坡的使命。
做为麻生勝经理在新加坡娱乐生活的一部分，他很喜欢在周末的时候到处去摄影。他很擅长捕捉大自然的美景。
麻生勝经理说，因为日本和新加坡之间的往来已经有很悠久的历史。日本有它独特的吸引人的地方，例如日本的美食，日本制造的商品，各种各样安全并且让人放心的东西。因为新加坡和日本很相似，自古以来就有很多经济贸易商的往来。这次来到新加坡感受到新加坡的魅力，他是日本人所以更加是到日本吸引人的地方，所以想利用他的优势，来帮助新加坡和日本进行更深一步的交流。所以希望跟他有相同想法的人，能够跟他又进一步的沟通和交流！
MURAAMA Singapore 将会在10月28日在新达城会议中心举办他们在新加坡的第一个活动。有兴趣的朋友请联系举办单位
“Japan’s Energy Risk Control Technology for ASEAN’s Environmental Sustainability”
http://eventregist.com/e/energyriskcontrol
如果您想让WASABI企业专刊中也报道您的企业故事，敬请发送邮件到我们的邮箱 hi@wasabicreation.com