Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
-
Japanese business culture 101, how are the Japanese thinking?
-
Exchanging business cards
-
Visiting & hosting a Japanese company
-
Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
日本の商品、サービス、文化、観光、伝統などを
シンガポールの方に紹介する交流会イベント
Produced by WASABI Creation
WASABI Discoveryとは
WASABI Discoveryとはシンガポールの方に日本の商品、サービス、文化、観光、伝統などを紹介し新しい発見(Discovery)をしてもらうための気楽なプレゼンテーションと交流会のイベントです。
イベントでは、日本の会社が、日本に大いに興味のあるシンガポール人にむけて、会社や製品、サービスなどの紹介をすることができます。シンガポール人の参加者に直接プレゼンテーションを通して会社を紹介し、日本の商品を試してもらい、現地の顧客と交流できるとても良い機会です。過去のイベントから、シンガポール人にて興味・関心を持たせ、シンガポール人から製品の評価をしてもらい、シンガポールに参入する日本ブランドのコミュニティーを作るのにとても良い機会であることが分かっています。
WASABI Creationでは、イベントの構想や企画、来場者へのターゲットマーケティングや会場、イベント運営、ケータリングサービスまでを提供いたします。 加えて、会社の歴史・ビジョン・技術そしてイノベーションを学ぶことにより、どのように貴社を現地の顧客に魅力的に伝え、シンガポール人に理解しやすいような方法にするかのコンサルテーションも行います。
WASABI Creation過去のイベント
登壇者：JR東日本シンガポール支店、IPPIN Cafe & Bar
テーマ：「日本の電車文化と日本酒」 （詳細）
登壇者：ジェトロ（石川県）
テーマ：日本の文化「おもてなし」の秘密を体感する（詳細）
登壇者：株式会社ユーグレナ
テーマ：「人と地球を健康にする」（詳細）
登壇者：UUUM株式会社
テーマ：日本のインフルエンサーマーケティング（詳細）
登壇者：Halal Media Japan（詳細）
テーマ：「日本のハラール市場情報及びビジネスチャンス」
登壇者：一般社団法人ウェブ解析士協会（詳細）
テーマ：「ウェブ解析はあなたのビジネスの頭脳となる」
イベント詳細：
日にち：平日夕方・週末
時間: ２〜３時間
場所： ドビーゴート（シンガポールの中心地）
参加者：最大５０人
プログラム：
18:30~19:00 受付、軽食＆交流会
19:00~19:30 紹介＆プレゼンテーション
19:30~20:00 パネルディスカッション
20:00~20:30 参加者質問＆ディスカッション
20:30~21:30 飲み物＆交流会 （２回目）
21:30 終了
コンテンツ：
プレゼンテーション、ディスカッション、ビデオ、写真、デモンストレーション、特別な飲食のテイスティング、クイズ、賞、お土産、ゲーム、映画、音楽
価値命題：
「来るべき人が来る」ようにイベントマーケティングを行い、以下のようなお客様の目標の達成に貢献します。
・見込み客を集客する
・お客様の企業のポジショニングを行う
・ブランド認知を高める
・顧客との関係作りを行う
・新しい商品やサービスを発表する
・顧客の啓発
お客様にお届けするサービス：
有形サービス
-
見込み客の連絡先リスト：企業名、人物名、職位、メールアドレス
-
イベント参加者の名刺（個人情報保護にご注意）
-
「イベント参加者の興味」と「お客様の製品・サービスに対する要望」をまとめたフィードバック
無形サービス
-
お客様それぞれの領域における専門家としての地位確立
-
既存の顧客、見込み客、ひいては当該産業の間でのお客様の企業のブランド認知の向上
-
まだビジネス関係を結べていない見込み客と繋がる機会
-
顧客との関係を良くするためにお客様の企業の看板となるスタッフの配置
-
多くの見込み客に対して、お客様の製品、サービス、可能性を同時に示す機会
-
お客様の製品・サービスに関して、消費者を啓発
-
営業ではなく、顧客側から関心を抱いてもらい、売上向上に
イベント企画の流れ
-
お客様と相談し、お客様のビジネス、市場セグメント、目的についてお伺いします。
-
イベントのコンセプト、詳細を作ります。
-
イベントマーケティングに必要な情報やデザイン、物資等をリクエストいたします。
-
弊社ホームページでイベントページを作成します。
-
ターゲットマーケティングの開始。
-
お客様のプレゼンテーションのご相談、イベント日の２週間前に提出していただきます。
-
ケータリングの予約、会場確保、イベント実行。
*準備期間は２ヶ月ほどかかります。
このような企業様にオススメです。
-
シンガポールや東南アジア諸国にビジネスを展開させたいが、戦略や投資を行う前に現地顧客のフィードバックをもらいたい。
-
大きなリスクを負う前に少額の予算でシンガポールのテストマーケティングを行いたい。
-
シンガポールでのパートナーや流通業者、顧客になりうるコネクションを築きたい。
費用
イベント開催の費用として「イベント開催基本料」がかかります。ただそれ以上に重要な事は、新規見込み客の数や、以前の見込み客と再び繋がれること、顧客との関係作りであり、これらは私たちが果たせる使命であります。新規見込み客の獲得を通して、お客様が設定された目標を達成していきます。
見積書は全て、お客様からの要望に沿ってオーダーメイドで作成されます。
お問い合わせ
イベントマーケティングがどのようにお客様の見込み客開拓と顧客エンゲージメントに貢献するかについて、無料相談を行っております。ご連絡は以下によろしくお願いいたします。
メールアドレス：hi@wasabicreation.com
