Guest Speaker
Business Seminar
For Osaka Innovation Hub: Expanding startup businesses in Singapore
Sep 2018
20 startup entrepreneurs and students from Osaka Innovation Hub visited WASABI Creation as part of their one week study tour in Singapore. Tong (Founder, CEO), together with Yuta Morita (Intern, SMU MBA student) conducted a seminar for the group on how they can expand their businesses from Japan to Singapore. They covered topics such as incorporation in Singapore, Singapore's demographic, consumer behaviour, influencer marketing, popup store marketing, etc. The participants were very interested in these topics and asked many questions such as "What are the common difficulties and errors Japanese companies have when doing business in Singapore." Tong was glad to have shared his experiences and expertise in these areas.
Japanese Lessons
For foreign domestic workers & caretakers
Sep 2018
WASABI Creation was requested by a nursing training school to conduct Japanese lessons to its students comprising of foreign domestic workers and caretakers. The students are attending the school to step up their skills in nursing care for the elderly. As Japan is seriously facing the hit of aging population, and lack of manpower in providing care to the elderly, they have opened up working opportunities in Japan to foreign caretakers.
In view of this, these foreign domestic workers are trying out learning Japanese to equip themselves with the language skill that will enable them to work in Japan in the future.
Guest Speaker
Seminar to Ryokoku University: How Singapore's policies have shaped a multiracial and international society.
2 Sep 2018
A group of 40 students from Ryokoku University, Japan visited WASABI Creation as part of their educational tour in Vietnam and Singapore. WASABI Creation founder, Tong conducted a seminar on Singapore policies that have shaped the country's multiracialism, and built an international society.
More and more Japanese companies realise the need to venture overseas market as its domestic market continue to string due to aging population and depopulation, however there is a lack of talent within Japan who has the experience, skills, and know-how to bring business across boarders. We hope the seminar will be able to share with the students some ideas and tips on how to be a global talent.
Guest Speaker
Seminars to Business Schools in Delhi, India
Aug 2018
WASABI Creation was invited by our partner, Intraversity in Delhi, to conduct talks to students of various business and management colleges in India. Over the week, we visited and met students from Jaipuria School of Business, JK Business School, Institute of Technology And Sciences, and Accurate Institute of Management & Technology. We shared with the students about our business, market trends in Japan and Singapore, and answered the students' questions on entrepreneurship.
WASABI Creation is also in talks with the schools to work with our partner in bringing students to Singapore for educational tour and internship.
Guest Speaker
"How SMU MBA Students can prepare themselves in working with the Japanese?"
6th Jul 2018
The Founder of WASABI Creation, Tong was invited by SMU MBA Class to speak at "Japanese Business Night". Tong shared about his experiences when he was working as a fresh graduate in Japan, and talked about Japanese business culture that is unique and special to non-Japanese people.
Tong also talked about basic Japanese business etiquette, such as exchanging business cards, and seating positions for Japanese business meetings. The MBA students shown great interest with many questions.
The event ended with a party serving Sushi for everyone.
Entrepreneurship Training Camp 2nd edition
"Partnership with SAI International College Bubhneshwar, India"
June 2018
WASABI Creation hosted 8 Indian students from SAI International College Bubhneshwar over 4 days for an intensive Entrepreneurship Training Camp at WASABI Creation's office. The students worked in groups of 2 on various topics such as coworking space business, India market entry, Japanese F&B market research, as well as overseas travel trends for India.
An extensive research in in these were done by the students, who also came up with creative proposals to implement new business into the fast growing market. Many presentations and discussions were held with the students to finalise the proposal.
At the end of the program, each student received a certificate of participation for their enthusiasm during the program.
WASABI Consulting
"What can Japanese students do to become international professionals?"
16th Mar 2018
The Founder of WASABI Creation, Tong was contacted by a group of students from Tokyo University, who are interested to learn about doing business internationally, as they planned their self-funded trip to Malaysia and Singapore. A sharing session was conducted over web conference, where Tong answered questions from the students, shared his own experiences, and gave advises to the students what they can do to groom themselves into international professionals.
Here are the reviews and comments from the students.
WASABI Insight vol.10
Business in Japan~
"Japanese Business Culture & Manners"
1st Mar 2018
The Founder of WASABI Creation, Tong held a seminar sharing his experiences and insights on doing business in Japan, in particular on the topic of "Japanese Business Culture & Manners".
Tong shared from his own personal experience overs the years while he has been working in Japan, and doing business with Japanese companies. As he grew up and went through the education system in Singapore, knowing the language didn't seem to have prepared him enough to work in Japan as a fresh graduate. Tong talked about the episodes he had encountered all these years, and cover some of the basics about "Japanese Business Culture & Manner".
Topics:
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Japanese business culture 101, how are the Japanese thinking?
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Exchanging business cards
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Visiting & hosting a Japanese company
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Useful Japanese expressions for business
More information: Business in Japan~ "Japanese Business Culture & Manners"
Guest Speaker
The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore)
Feb 2018
The Founder of WASABI Creation, Tong was invited by The Japan Council of Local Authorities for International Relations, Singapore (CLAIR, Singapore) to share about WASABI Creation's business and its expertise in helping Japanese companies go global
Tong shared about his past, present, and future projects on how WASABI Creation is bridging Japan, Singapore, and the rest of Asia in terms on Business, Culture, and Tourism. In particular, Tong talked about his observation of how many Japanese companies are facing difficulty in presenting their products to the local markets overseas, and what could be so the solutions to better communicating with local consumers and making online connections for building relationships.
About CLAIR, Singapore
イベントマーケティング＆顧客エンゲージメント
マーケティング、ブランディング、ポジショニング、顧客エンゲージメント、新規開拓、見込み客の発見、製品展示、調査、ターゲット販売。その全てを１回のイベントで行えます。
Produced by WASABI Creation
初めに
WASABI Creationは、イベントマーケティングや顧客エンゲージメントといった目的の下に、BtoBビジネス向けのイベントを開催してターゲットとなる顧客層を呼び込むことに特化しています。ほとんどのイベント催行業者が圧倒的な会場セット、AV機器、飲食物などを用意するのに対し、WASABI Creationは更に踏み込んで「来るべき人が来る」ことをモットーにし、お客様が見込み客を取り込み、最終的には売上に繋げるところまでサポートします。お客様がそれぞれの領域の専門家としての地位を築き、マーケティングイベントを通して見込み客、顧客、パートナーを多く作れることを目標にしています。
価値命題
「来るべき人が来る」ようにイベントマーケティングを行い、以下のようなお客様の目標の達成に貢献します。
・見込み客を歓迎する
・お客様の企業のポジショニングを行う
・ブランド認知を高める
・顧客との関係作りを行う
・新しい商品やサービスを発表する
・顧客の啓発
お客様にお届けするサービス
有形サービス
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見込み客の連絡先リスト：企業名、人物名、職位、メールアドレス（イベント参加者、欠席者含め）
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イベント参加者の名刺
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「イベント参加者の興味」と「お客様の製品・サービスに対する要望」をまとめた調査結果
無形サービス
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お客様それぞれの領域における専門家としての地位確立
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既存の顧客、見込み客、ひいては当該産業の間でのお客様の企業のブランド認知の向上
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まだビジネス関係を結べていない見込み客と繋がる機会
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顧客との関係を良くするためにお客様の企業の看板となるスタッフの配置
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多くの見込み客に対して、お客様の製品、サービス、可能性を同時に示す機会
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お客様の製品・サービスに関して、消費者を啓発
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セールス電話ではなく、顧客側から関心を抱いてもらい、売上向上に
ワークフロー
1. お客様とお会いし、お客様のビジネス、市場セグメント、目的についてお伺いします
2. イベントのコンセプトに関する提案書をご提出します
3. イベントの詳細を完成させます
4. イベント企画を行います
5. イベントマーケティングに必要な情報やデザイン、物資等をリクエストいたします。
6. ターゲットマーケティングの開始
7. イベント準備
8. イベント日程の前に参加予約者状況についてお知らせいたします
9. （オプション）プロのコーチの下、以下の内容についてトレーニングを行います
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ネットワーキングイベント・顧客エンゲージメントをどのように活用するか
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論理的プレゼン、人前での講演
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Solution Selling（製品・サービスの直接的営業ではなく、顧客の問題に着目した営業手法）、質問技法
10. イベント実行
11. イベント後の新規見込み客とのフォローアップ
12. 新規顧客とのアポ取り
13. イベントの結果の評価
14. 次のイベントに向けての準備
過去に開催したイベント
1. お客様：HR Consultancy & Corporate training company
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イベントの種類：セミナー＆ネットワーキング
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ターゲット層：人事部長、社長
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参加者数：58名
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見込み客の数：39名（67％）
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準備期間：1か月
2. WASABI Insight 1
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パートナー：LinkedIn
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イベントの種類：セミナー＆ネットワーキング
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ターゲット層：日本企業、日本市場に関心がある企業
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参加者数：150名
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見込み客数：100名（66％）
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準備期間：3か月
3. WASABI Insight 2
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パートナー：アマゾンウェブサービス
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イベントの種類：セミナー＆ネットワーキング
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ターゲット層：日本企業、クラウドやITや日本市場に関心がある企業
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参加者数：70名
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見込み客数・45名（64％）
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準備期間：2か月
費用
イベント開催の費用として「イベント開催基本料」がかかります。ただそれ以上に重要な事は、新規見込み客の数や、以前の見込み客と再び繋がれること、顧客との関係作りであり、これらは私たちが果たせる使命であります。新規見込み客の獲得を通して、お客様が設定された目標を達成していきます。
見積書は全て、お客様からの要望に沿ってオーダーメイドで作成されます。
お問い合わせ
イベントマーケティングがどのようにお客様の見込み客開拓と顧客エンゲージメントに貢献するかについて、無料相談を行っております。ご連絡は以下によろしくお願いいたします。
メールアドレス：hi@wasabicreation.com
Contact Us:
Email: hi@wasabicreation.com
Tel/ Whatsapp: +65 865 67631 (Singapore)
Line: hamamatsu1999
WeChat: UncleTongcf
WASABI Creation Pte. Ltd.
190 Clemenceau Avenue
#06-03 Singapore 239924
